Ehrenberg-Bass Institute: Why Public Health Campaigns Often Neglect The Simple Rules Of Advertising
B&T has not one but two Ehrenberg-Bass scientists writing for us today! And, do as we did, feel really dumb after this.
Opinion
Should It Be The Season To Go Festive With Your Packaging?
A marketing scientist from the Ehrenberg-Bass Institute has penned this. So, trust us, it's like smartery smart stuff.
Opinion
Ehrenberg-Bass Institute: Lessons In Launching Your New Logo
This column has been penned by Ehrenberg-Bass Institute marketing scientists. And yes, even B&T understood most of it.
Opinion
Brands Are Still Bonza, Says Ehrenberg-Bass Institute
B&T relishes a fact-based conversation as much as anyone, but hysterical fear and overreaction is just so much fun.
Does Our Brand Like Yoga? How To Give Your Brand A Voice
This one's written by a real life marketing doctor and even if you're a bit slow on the uptake you should understand it.
Opinion
