Digital growth consultancy TAG has secured Australian skincare brand Skin Control as a new client, adding to a portfolio that includes MYOB, Modibodi, Morgans, Australian Unity and Nala.
The appointment sees TAG engaged as Skin Control’s digital partner, tasked with supporting the brand through its next phase of high growth. The consultancy will work across strategy, marketing and technology to help strengthen the full customer journey — from retail partnerships through to e-commerce performance.
Skin Control’s Marketing Manager Christian Olson said the decision to appoint TAG was driven by the agency’s ability to translate customer insight into scalable marketing outcomes.
“We’re at a pivotal stage in our growth journey, and this partnership will help us expand our reach and impact across our digital channels,” Olson said.
“TAG brings a structured, transparent approach that will help us grow consistently across every channel.”
For TAG, the win reflects its positioning as a digital growth partner that combines strategy, people, marketing and technology to unlock performance across complex customer ecosystems. The remit will focus on amplifying the voice of the customer while building a scalable marketing framework to underpin long-term growth.
TAG Partner and Head of Growth & Marketing Zoe Goodhardt said the collaboration centres on embedding a deeper understanding of the customer into Skin Control’s marketing engine.
“The brands that scale successfully are those that deeply understand their customers,” Goodhardt said.
“We’re helping Skin Control create a marketing engine that supports retailers, drives e-commerce performance and amplifies the overall brand experience.”
The partnership signals continued demand for consultancies that can bridge strategy and execution, particularly as brands look to align retail and direct-to-consumer channels within a unified growth framework.
