Supercheap Auto Reveals Action-packed Ad For Revheads
Three countries; eight months of production; sixty-plus crew; ten shoot days; eighty- five flights; eight hundred plus hours of VFX; twelve race cars, forty sets of tyres; one Hollywood star.
Supercheap Auto’s new advertising campaign will again raise the bar of what is possible in an all out action packed TV commercial
Check out the 30-second or longer three-minute spot below:
Or there’s the three minute version:
Last year’s ‘The Best Performing Oils’ campaign, created by The Dreamers, had an incredible 60M+ views world wide, far exceeding the expectations of the Australian automotive parts retailer.
“Last year’s campaign was phenomenal, out performing any campaign we’ve ever done” said David Bauer, GM Marketing at Supercheap Auto. “To be voted as one of the Top 8 Ads in the 2017 World Retail Awards demonstrates the incredible effectiveness of what we were able to achieve with The Dreamers”.
“We knew we had to go bigger and better this year, and we’ve managed to achieve something incredible” said Allan Hardy, Director of The Dreamers.
“We’ve created Octane Island, which houses a series of individual brand campaign releases, the first of which is the ‘The Best Performing Oils’ campaign. With five months of pre-production and developing the creative, we were able to turn this dream into reality” said Hardy.
The TV commercial was filmed throughout Japan, USA and Australia.
“We were incredibly fortunate to work with iconic Hollywood actor Danny Trejo (Heat, Desperado, Con Air) who I’ve long admired” says Hardy, noting that “the chance to work with one of his heroes was one of the best moments of his career so far”.
The commercial uses the hit song ‘Fortunate Son’ by Creedence Clearwater Revival as performed by Aussie Hip Hop stars Bliss n Eso, to enrich the story and action sequences. ARIA Award winners Bliss n Eso are fresh off their third Australian Number One album release ‘Off The Grid’, and have had an amazing run of Australian touring shows before they head off to North America for the rest of the year.
“Fortunate Son is such a powerful song, certainly iconic from featuring in so many movies. It was an exciting challenge to collaborate with both Creedance Clearwater Revival and Bliss n Eso to bring to life a new version of this classic track” gleams Hardy.
The filming of the new ‘The Best Performing Oils’ campaign was shot in three exciting locations rarely seen before on film. Hardy said it was a dream come true, having the opportunity to scour the world for the coolest possible locations.
“We used an abandoned power station in rural NSW that hasn’t seen the light of day in around thirty years, so it was an immense hurdle to make sure that the building could handle what we were throwing at it” says Hardy. “It was up to the task though, and the backdrop that it provides is pretty breathtaking.”
The crew then travelled to Calder Park Raceway, a dilapidated NASCAR style track on the outskirts of Melbourne to continue filming the high action scenes.
Additional filming took place on the abandoned Hashima Island, Japan (as seen in James Bond ‘Skyfall’) and in Hollywood using a mix of Australian and American crew and talent.
Featuring at the heart of the new commercial is a mix of the most powerful, unique and adrenaline fueled cars you can find. These 1200 horsepower machines are known for unleashing explosive and entertaining displays at motorsport events and are loved by fans nation-wide, but never have they been put through such crazy challenges in hostile environments.
“We wanted this to be an experience” said Hardy, “we wanted this to be our own Hollywood action film”.
The shooting days had ten high performance vehicles, pyrotechnics teams, stunt drivers and a sixty-plus crew over ten days to ensure The Dreamers vision was captured with technical sophistication.
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