Supercheap Auto Reveals Action-packed Ad For Revheads

Supercheap Auto Reveals Action-packed Ad For Revheads
SHARE
THIS



Three countries; eight months of production; sixty-plus crew; ten shoot days; eighty- five flights; eight hundred plus hours of VFX; twelve race cars, forty sets of tyres; one Hollywood star.

Supercheap Auto’s new advertising campaign will again raise the bar of what is possible in an all out action packed TV commercial

Check out the 30-second or longer three-minute spot below:

Or there’s the three minute version:

Last year’s ‘The Best Performing Oils’ campaign, created by The Dreamers, had an incredible 60M+ views world wide, far exceeding the expectations of the Australian automotive parts retailer.

“Last year’s campaign was phenomenal, out performing any campaign we’ve ever done” said David Bauer, GM Marketing at Supercheap Auto. “To be voted as one of the Top 8 Ads in the 2017 World Retail Awards demonstrates the incredible effectiveness of what we were able to achieve with The Dreamers”.

“We knew we had to go bigger and better this year, and we’ve managed to achieve something incredible” said Allan Hardy, Director of The Dreamers.

“We’ve created Octane Island, which houses a series of individual brand campaign releases, the first of which is the ‘The Best Performing Oils’ campaign. With five months of pre-production and developing the creative, we were able to turn this dream into reality” said Hardy.

The TV commercial was filmed throughout Japan, USA and Australia.

“We were incredibly fortunate to work with iconic Hollywood actor Danny Trejo (Heat, Desperado, Con Air) who I’ve long admired” says Hardy, noting that “the chance to work with one of his heroes was one of the best moments of his career so far”.

The commercial uses the hit song ‘Fortunate Son’ by Creedence Clearwater Revival as performed by Aussie Hip Hop stars Bliss n Eso, to enrich the story and action sequences. ARIA Award winners Bliss n Eso are fresh off their third Australian Number One album release ‘Off The Grid’, and have had an amazing run of Australian touring shows before they head off to North America for the rest of the year.

“Fortunate Son is such a powerful song, certainly iconic from featuring in so many movies. It was an exciting challenge to collaborate with both Creedance Clearwater Revival and Bliss n Eso to bring to life a new version of this classic track” gleams Hardy.

The filming of the new ‘The Best Performing Oils’ campaign was shot in three exciting locations rarely seen before on film. Hardy said it was a dream come true, having the opportunity to scour the world for the coolest possible locations.

“We used an abandoned power station in rural NSW that hasn’t seen the light of day in around thirty years, so it was an immense hurdle to make sure that the building could handle what we were throwing at it” says Hardy. “It was up to the task though, and the backdrop that it provides is pretty breathtaking.”

The crew then travelled to Calder Park Raceway, a dilapidated NASCAR style track on the outskirts of Melbourne to continue filming the high action scenes.

Additional filming took place on the abandoned Hashima Island, Japan (as seen in James Bond ‘Skyfall’) and in Hollywood using a mix of Australian and American crew and talent.

Featuring at the heart of the new commercial is a mix of the most powerful, unique and adrenaline fueled cars you can find. These 1200 horsepower machines are known for unleashing explosive and entertaining displays at motorsport events and are loved by fans nation-wide, but never have they been put through such crazy challenges in hostile environments.

“We wanted this to be an experience” said Hardy, “we wanted this to be our own Hollywood action film”.

The shooting days had ten high performance vehicles, pyrotechnics teams, stunt drivers and a sixty-plus crew over ten days to ensure The Dreamers vision was captured with technical sophistication.

Please login with linkedin to comment

Supercheap Auto

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.