Supercheap Auto Reveals Action-packed Ad For Revheads
Three countries; eight months of production; sixty-plus crew; ten shoot days; eighty- five flights; eight hundred plus hours of VFX; twelve race cars, forty sets of tyres; one Hollywood star.
Supercheap Auto’s new advertising campaign will again raise the bar of what is possible in an all out action packed TV commercial
Check out the 30-second or longer three-minute spot below:
Or there’s the three minute version:
Last year’s ‘The Best Performing Oils’ campaign, created by The Dreamers, had an incredible 60M+ views world wide, far exceeding the expectations of the Australian automotive parts retailer.
“Last year’s campaign was phenomenal, out performing any campaign we’ve ever done” said David Bauer, GM Marketing at Supercheap Auto. “To be voted as one of the Top 8 Ads in the 2017 World Retail Awards demonstrates the incredible effectiveness of what we were able to achieve with The Dreamers”.
“We knew we had to go bigger and better this year, and we’ve managed to achieve something incredible” said Allan Hardy, Director of The Dreamers.
“We’ve created Octane Island, which houses a series of individual brand campaign releases, the first of which is the ‘The Best Performing Oils’ campaign. With five months of pre-production and developing the creative, we were able to turn this dream into reality” said Hardy.
The TV commercial was filmed throughout Japan, USA and Australia.
“We were incredibly fortunate to work with iconic Hollywood actor Danny Trejo (Heat, Desperado, Con Air) who I’ve long admired” says Hardy, noting that “the chance to work with one of his heroes was one of the best moments of his career so far”.
The commercial uses the hit song ‘Fortunate Son’ by Creedence Clearwater Revival as performed by Aussie Hip Hop stars Bliss n Eso, to enrich the story and action sequences. ARIA Award winners Bliss n Eso are fresh off their third Australian Number One album release ‘Off The Grid’, and have had an amazing run of Australian touring shows before they head off to North America for the rest of the year.
“Fortunate Son is such a powerful song, certainly iconic from featuring in so many movies. It was an exciting challenge to collaborate with both Creedance Clearwater Revival and Bliss n Eso to bring to life a new version of this classic track” gleams Hardy.
The filming of the new ‘The Best Performing Oils’ campaign was shot in three exciting locations rarely seen before on film. Hardy said it was a dream come true, having the opportunity to scour the world for the coolest possible locations.
“We used an abandoned power station in rural NSW that hasn’t seen the light of day in around thirty years, so it was an immense hurdle to make sure that the building could handle what we were throwing at it” says Hardy. “It was up to the task though, and the backdrop that it provides is pretty breathtaking.”
The crew then travelled to Calder Park Raceway, a dilapidated NASCAR style track on the outskirts of Melbourne to continue filming the high action scenes.
Additional filming took place on the abandoned Hashima Island, Japan (as seen in James Bond ‘Skyfall’) and in Hollywood using a mix of Australian and American crew and talent.
Featuring at the heart of the new commercial is a mix of the most powerful, unique and adrenaline fueled cars you can find. These 1200 horsepower machines are known for unleashing explosive and entertaining displays at motorsport events and are loved by fans nation-wide, but never have they been put through such crazy challenges in hostile environments.
“We wanted this to be an experience” said Hardy, “we wanted this to be our own Hollywood action film”.
The shooting days had ten high performance vehicles, pyrotechnics teams, stunt drivers and a sixty-plus crew over ten days to ensure The Dreamers vision was captured with technical sophistication.
Please login with linkedin to comment
Supercheap AutoLatest News
Is B2B Marketing Missing Its Emotional Touch?
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
Aussie Taxpayers Invested $50M In Failed Streaming Service
Fresh from buying the Australia Post board Cartier watches, the Aussie taxpayer is copping yet another shafting here.
Springfree Trampoline Unveils New TV ‘That’s Why We Got A Springfree’
Who didn't love the backyard trampoline as a kid? And many of us still carry the physical scarring from the adventure.
Women In Media’s Tara O’Keefe: “What Worked Yesterday Doesn’t Today And Certainly Won’t Tomorrow”
Here's some wise words from QMS’ Tara O’Keefe. Yet, not that wise that you'd have to have done chemistry for the HSC.
An “Intellectual Thickshake”: Ben Fordham Rips On Pete Evans, As Pete Viciously Fires Back
B&T's understanding is that Pete Evans is a chef? Why doesn't he pop on the apron and get back to cooking dinner?
Why The ACCC Has Its Eye On iMessage, Facebook Messenger And WhatsApp
Any bartender that served Rod Sims a chardonnay would NOT want to fall short of that line on the glass, that's for sure.
Burger King Trials Reusable Packaging
Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.
Thursday TV Wrap: Gogglebox Takes Top Spot Despite Slight Dip
Gogglebox is almost like a scientific, neurological study into the human condition. Just with more bogans and ad breaks.
Borat Hijacks Landmarks Around The World To Promote Long-Awaited Sequel
Borat promotion comes to Bondi. And even it couldn't find any parking & got charged $9 for a tumeric almond milk latte.
Freelancers Marketplace Fiverr Appoints Bohemia For TV And BVOD In Australia
Freelance marketplace Fiverr has appointed Bohemia. B&T understands it's full-time and not three days casual.
Smarter Use Of Art & Science Stretch Auto Budgets Further
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
Jaguar Land Rover Appoints Haystac As PR Agency Of Record
We're not entirely sure if B&T goes to eastern suburbs real estate agents, but Haystac has won Land Rover's PR.
Greenpeace Warns Of The Dangers Of Deforestation In Stunning Animated Spot
Want to feel slightly more shit than you already do? A Greenpeace ad's guaranteed to activate the depression hormones.
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt Secures $US80M Series D Investment Round
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
Election Billboard Claiming Biden Is Mentally Unfit Spells Dementia Wrong
This actually would be hilarious had it not been about electing the next leader of the free world.
INNOCEAN Snares CHEP’s Wesley Hawes For ECD Role
Photographer goes the full "Leibovitz" to create moody, ethereal press pic for Welsey Hawes announcement.
How Human Centred Design Can Help Define Brand Experience
Admittedly, this one is a little highbrow and arty. However, a refreshing change from B&T's usual lowbrow and farty.
Nature Invests In New Team Members And Innovation
Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.
Dentsu International To Be Net Zero Emissions Agency By 2030
Admittedly, B&T's own net zero emissions targets have been hampered by the burnout competition in the car park.
PayPal And Buy From The Bush Launch New Marketplace
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]
Foxtel Upfronts: New Shows, Remote Voice Control, & Foxtel Media’s New Data Platform For Buyers
Seven's yesterday, Foxtel's Upfronts today. If it wasn't for this pandemic, B&T staff should be very hungover about now.
Freedom Foods Appoints 72andSunny Sydney As Its Comms & Design Agency
72andSunny office staff already noticing fluffier stools after snaring breakfast cereal maker.
Streaming Service Quibi Sensationally Shuts Down After Just Six Months
Quibi has shut down after just six months. It's also now got lots of monogrammed pens it doesn't know what to do with.
Droga5 Nails It Once Again In Hilarious New Work For Amazon’s Alexa
The B&T office uses Alexa for all our everyday mundane chores. But we call him Brian the work experience student.
Neuro-Insight Study Reveals Animation Is Twice As Effective As Static Advertising
In possibly a further blow for supermodels, a new study has found animation is twice as effective as static advertising.
Wednesday TV Wrap: Gruen Takes A 200K Hit
Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.
Philippe Krakowsky Named New IPG CEO
Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.
Cricket NSW Bans Sports Betting Ads In New ‘GambleAware’ Partnership
Cricket NSW has banned sports betting and moved to medium-strength beer. You watch, the meat pies will be next.
