With so many brands struggling to connect with the Gen Z audience, Sunday Gravy and RMIT have partnered to give one brand the opportunity to put its biggest Gen Z challenge in front of 24 emerging advertising creatives.
Submit your brief and student teams will spend the semester developing campaign ideas in response to a real-world brand challenge. Their work will be guided, challenged and refined by senior leaders from Sunday Gravy, including Brigitte Bayard, Max Kennedy, Sam Whatley and Sean Sowerby.
The collaboration comes as RMIT launched its new interdisciplinary Communication degree, home to its Advertising major. It was designed to prepare students for careers across advertising, PR and digital communication. The program aims to bring together a new generation of creative thinkers, making it a natural fit for Sunday Gravy’s future-focused approach to the industry.
The selected brand will receive fresh, Gen Z-led strategic and creative thinking, including campaign concepts developed in response to their brief.
In return, they’ll play a role in shaping and supporting the next wave of talent entering Australia’s creative industries.
To receive the brief template, submit your name and the brand you work for to Sunday Gravy’s Managing Director Sarah Raine via email, [email protected].
Entries close: Friday 3rd July 5:00pm AEST
Winning brand announced: 10th July 9:00pm AEST
Semester program runs: July 27th to September 28th
