Jameel Motors, the official Australian distributor for Geely’s electric commercial vehicle brand Farizon, has appointed independent media agency Yango to lead the media strategy, planning, and buying for Farizon’s Australian launch.
The partnership is built on a foundation of proven results and deep automotive expertise, following Yango and Jameel’s successful collaboration on the recent Australian launch of the Farizon VE7 electric commercial van.
With plans to rapidly expand its local distribution and dealership network, Jameel Motors has tasked Yango with connecting the Farizon brand with Australian fleet operators and small business owners. Yango with focus heavily on measurable lead generation and elevating brand awareness to drive local growth.
“At Yango, we use human ingenuity to connect the right people with the right message to drive tangible business outcomes. Working alongside the Jameel Motors team on the VE7 launch proved exactly what we can achieve together. We’re excited to combine our deep automotive expertise with a results-driven approach to help scale Farizon’s footprint and get these incredible EVs into the hands of Australian business owners,” said Yango general manager of growth Amy Carr.
“Scaling an ambitious brand like Farizon in Australia requires more than global backing; it needs a dedicated local team that understands our audience and knows how to deliver results. Yango’s approach and proven media expertise during the VE7 launch made them the clear choice to help us connect with Australian businesses and hit our aggressive growth milestones,” said Jameel Motors Australia marketing manager Stephen Clark.
Yango is collaborating closely with independent brand and creative agency Traffic, to align media with creative to maximise outcomes for the brand.
The appointment is effective immediately.
