It remains to be seen if anyone will find their life partner on Love Island Australia but Subway and Specsavers have tied the knot on their first-ever sponsorships of the Nine show.
Subway’s first sponsorship of Love Island Australia will feature integration including a Subway Pool Party, where the Islanders will play Spin the Sub. Subway is also sponsoring the annual Love Island Men’s Pageant – Mr Sublime! – while Sophie Monk is lending her voice to their TVCs running through TX timing.
Specsavers’ Contact Lenses will be seen throughout the Villa and the brand is also sponsoring a “I Can See Clearly Now” optometry-themed challenge.
Also signing on as sponsors are Besa & NEFT, with Besa mi vino the wine seltzer and NEFT Vodka cocktails available to the Islanders as they enjoy their steamy party nights by the villa pool.
To keep the singles looking their hottest, Rimmel and LYNX return for their second seasons. Rimmel products will be displayed in the Girls’ Glam Room, while throughout the series, they will have Get Ready Cam moments where the girls show how they use Rimmel products.
This year, LYNX has taken its in-show presence to the next level. In addition to its signature spot on the boys’ bedroom dresser, the brand now plays a more dynamic role—featuring in-show before a date and a challenge to ensure the boys are at the top of their fragrance game.
Nine’s director of content partnerships and client experience, Sarah Stewart, said: “Love Island Australia continues to offer brands a unique BVOD first opportunity that consistently delivers a hard-to-reach audience via a cast of strong influencers who seamlessly integrate brands within the series and extend the show’s impact across social media.”
This year’s launch episode of Love Island Australia (which screened last Monday, October 27) has recorded a Total TV Audience audience of 658,000, up 18 per cent year-on-year, and is the highest rating launch episode on 9Now in franchise history. The first four episodes on 9Now have reached over 1m Australians, with nearly 60 per cent of the audience under 40. So far, season 7 on 9Now is up a massive 65 per cent year-on-year.
