StreetIQ, a digital out-of-home (DOOH) optimisation and measurement platform has merged with digital out-of-home (DOOH) verification specialist Thorndyke to bring campaign verification and real-time creative optimisation together.
StreetIQ and Thorndyke were built to solve different sides of the same challenge in DOOH.
Jason Cooper, formerly of IAS, founded thorndyke to bring independent verification to the market, ensuring campaigns delivered as planned. Stephen Dolan, formerly of IAS, Facebook and Microsoft, launched StreetIQ to make DOOH creative more dynamic and responsive in real time.
“When we launched Thorndyke and StreetIQ, the ambition was simple: first prove delivery, then make every impression work harder. Bringing those capabilities together is a natural evolution of the industry as it shifts from accountability to performance. What we’re bringing together now is a single, unified platform built to enable the next phase of DOOH where every impression is verified, contextually relevant and optimised for real business outcomes,” said Cooper.
“This is the moment DOOH becomes a performance channel. When creative can respond to the real world, you move from broadcasting messages to delivering relevance at scale. For agencies and marketers, that means less guesswork and a much clearer link between media spend and real-world outcomes,” Dolan added.
The merger reflects a broader shift as advertisers move beyond proof-of-play and towards measurable, outcome-driven campaigns, with dynamic creative delivering up to 40 per cent stronger performance than static executions.
StreetIQ removes that complexity, enabling campaigns to run across all major media owners with unified reporting.
The platform has already been deployed across campaigns in sectors including retail, QSR and FMCG, with brands including Bakers Delight, Flybuys and AusPost.
The platform already verifies more than one billion DOOH events each month, providing advertisers with real-time visibility across campaigns at scale.
StreetIQ is live across all major Australian media owners, with expansion into New Zealand underway.
