B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Cairns Crocodiles
  • Nine
  • Pinterest
  • Meta
  • Seven
  • B&T Exclusive
  • ABC
  • ARN
  • AFL
  • WPP
  • Dentsu
  • Google
  • Zenith
  • Publicis Groupe
  • TikTok
  • Thinkerbell
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: Steve Price Complains White Men Are Being Silenced Via Major Masthead
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Steve Price Complains White Men Are Being Silenced Via Major Masthead
Media

Steve Price Complains White Men Are Being Silenced Via Major Masthead

Mary Madigan
Published on: 6th September 2022 at 11:29 AM
Mary Madigan
Share
4 Min Read
SHARE

Steve Price is experiencing backlash after proclaiming he feels his opinions aren’t welcome anymore because he is “white and old!” Of course, he did this via News Corp’s primary masthead, The Herald Sun. 

Besides the obvious, if Price were truly ‘cancelled’, he wouldn’t have a column in a major newspaper to discuss his cancellation. But, never the less, Price persisted in airing and pushing forward this narrative.

Price wrote in his column, “I’m sick and tired of feeling I need to be ashamed of being an older, white Anglo-Saxon male. Feeling that I have no place in the debate about what we remember, celebrate, talk and write about because I’m white and old.”

The problem with this article explains itself. Price is paid to talk about his opinions, from his radio show to his regular appearances on 10’s The Project to the fact that he had an article in the paper about his opinion that he feels he isn’t allowed to have an opinion!

He is certainly not someone that is being silenced. He has made a very lucrative career out of being very loud, and if you are worried old white men are being silenced, look at the not-so-old Ben Fordham, Kyle Sandilands, Karl Stefanovic, Peter Overton, Eddie McGuire – all white men with vast and loud platforms. 

White men in the media industry are doing just fine! 

Price goes on to complain about diversity. Yes, diversity is the thing that makes people feel included. He wrote: “I could go on and on – golf clubs getting rid of the women’s tee, non-binary bathrooms in pubs, no TV commercials able to be made without a coloured person, someone of Asian background and equal numbers of men and women or the same-sex couple.

“It’s too hard to stop now. The vocal minorities have won, and now white males in our 60s make up a minority group all of our own.”

Now, the backlash came hard and fast. MasterChef Judge, Melissa Leong posted a photo of the article on her Instagram story and wrote,” “Old male writer spends an entire page in the paper, talking about how he no longer has a voice.”

Meanwhile, The Guardian has reported that Price’s article has prompted multiple complaints to Australia’s press watchdog. Price complaining that white men were among the “the minority!” contradicts the evidence gathered on diversity in the media. It is not based on statistical evidence, just Price having a whinge. 

But this is all to be expected, right? What’s more worrying is that Price’s article probably stoked the fire of old white powerful men that see reaching equality as oppression. Why? Because if we do get true equality, men like Steve Price won’t be silenced, but they will no longer have all the power. 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.


Share
By Mary Madigan
Follow:
Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

Latest News

Why New Zealand’s Market Structure Gives It An Edge In The Data Collaboration Era
12/06/2026
Reddit Rolls Out Video Comments, Opens More Doors For Brands
12/06/2026
Hot Takes: Lessons From A Modern Witch, Why Cyclical Thinking Beats Hustle Culture
12/06/2026
What Separates The Personalisation Leaders In Sports, Media & Entertainment?
12/06/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?