Launching on 25 January in Australia and 19 January in New Zealand, the campaign will run across broadcast TV, video on demand services, radio and social, with the purpose of demonstrating how Specsavers’ hearing experts provide customer care and hearing outcomes.
The hero assets follow one dedicated Specsavers Audiology Professional as he talks passionately, ceaselessly about hearing – at dinner with friends, in a dentist chair, on a flight – culminating in the delivery of personalised care for a customer.
This new campaign gives Specsavers a platform to talk about expertise in a way that connects with people—helping them feel understood, supported and reassured. It’s designed to deepen loyalty by highlighting that when it comes to hearing care, Specsavers is “a little bit obsessed”.
“We could have told people Specsavers has offered Audiology for eight years, or that Australians voted us the winner of the 2025 Readers Digest Quality Service Award, but there’s really nothing more compelling than the passion and expertise our qualified Audiologists and Audiometrists bring to work every day. Everyone’s got a friend or family member who’s so passionate about what they do, that sometimes they just can’t contain their excitement, and that’s the human truth we wanted to tap into with this campaign,” head of Audiology marketing ANZ Steph Barr said.
“Ears are complicated and incredibly personal – so the people who specialise in them kind of have to be obsessed. The creative leap was realising that obsession isn’t a flaw, it’s the product. Our audiologists are deeply qualified, wildly passionate and relentlessly earnest – exactly who you want looking after your hearing. So instead of sanding that energy down, we dialled it right up,” TBWA\Melbourne creative director Stephanie Gwee.
“The approach for media was clear and focused – to amplify the authentic passion and expertise of Specsavers Audiology professionals. Hearing loss can be a deeply personal journey, so our objective was to connect those in need with the trusted and supportive hearing care that Specsavers Audiology proudly offers, through targeted and engaging media touchpoints,” EssenceMediacom group client direcotr Stefanie Crisafi added.
Credits:
Creative Agency: TBWA\Australia
Media Agency: EssenceMediacom
Specsavers:
Benjamin Scales, Director of Growth Audiology ANZ
Steph Barr, Head of Audiology Marketing ANZ
Natasha Wells, Marketing Manager Audiology – ANZ
