Australia has secured its first Grand Prix at the 2026 Cannes Lions, alongside Gold, Silver and Bronze Lions, led by Special Australia and Special US winning the Media Grand Prix for Uber Eats’ Build Your Own Super Bowl Commercial.
The campaign also picked up Gold in the Direct Lions, adding to an already standout result for Special.
Media Lions Jury President Sindhuja Rai described the campaign as “modern marketing at its most transformative,” recognising its innovative blend of creativity, media and technology.
Special’s Uber Eats campaign transformed the Uber Eats app into an interactive entertainment platform, allowing users to create their own Super Bowl ads featuring Hollywood celebrities while unlocking offers throughout the experience. The work contributed to record-breaking Super Bowl sales for Uber Eats, in a category that awarded 45 Lions from 1,432 entries.
Leo Australia secured Silver in Creative Data for ‘Haven’ for Suncorp Insurance, created in collaboration with Hogarth Worldwide, Le Polish Bureau and OMD. The campaign also picked up Bronze in Direct.
‘Haven’ of course, picked up the trophy for the significantly more prestigious Best Tech & AI Campaign at the 2025 B&T Awards.
Entries for the 2026 B&T Awards, presented by Rokt, are open now.
Leo’s ‘Haven’ campaign used Suncorp Insurance data to create a digital platform providing risk assessments for all 11 million Australian homes, helping homeowners better prepare for climate-related threats including storms, bushfires and floods. The Direct Lions category attracted 1,325 entries, with 42 Lions awarded.
Across the pond, McCann New Zealand and McCann New York’s ‘Expensive Sh*t’ for Huggies won Silver in Social & Creator Lions, a category that awarded 44 Lions from 1,413 entries. The same campaign also picked up Bronze in Media Lions, a category that awarded 45 Lions from 1,432 entries.
McCann New Zealand’s ‘Fantasy Herd’ for Meadow Fresh and McCann Wellington’s ‘Dying Reviews’ for Hospice NZ both won Bronze in Creative Data Lions, a category that awarded 13 Lions from 391 entries.
