Social-first creative agency Two Palms Media has been appointed by Ferrari Australasia to manage its organic social media and content production. The agency has also been elected by car-sharing marketplace Turo to lead social strategy, content creation, creator management and brand partnerships for the Australian market.
Both are retained appointments. The wins follow a period for Two Palms, which in March named Scott Walker as executive creative director and in April partnered with FORWARD to expand its PR capabilities. The agency now counts Ferrari, Turo and Jaguar Land Rover among its automotive clients, alongside Netflix, Red Bull, Adidas, Care Pharmaceuticals and Gelatissimo.
Turo, a car rental marketplace connecting local car owners with travellers, appointed Two Palms in March to lead its Australian social presence, feeding into Turo’s global channels. The scope spans social management, content production, management of dedicated creators, brand partnerships and influencer activations.
“We’ve been working with Two Palms for a few months now, and we couldn’t be happier with the work so far. From the outset, we chose them for their ability to create truly social-first, platform-native content – and their team just gets our audience,” said Alex Tchornopiski, brand and campaign manager, Turo.
“What sets them apart is how integrated they are as an agency. They’re not just managing our social – they’re across creator management, brand partnerships and content production, all under one roof. They’ve been instrumental in helping us localise the Turo brand for Australia – building a strategy that celebrates Aussie locations, Aussie creators and the Australian way of life.”
Two Palms has managed Ferrari Australasia’s organic social channels and content production on a retained basis since December 2025. The scope covers social strategy and content creation across Instagram and Facebook, local video production, and storytelling that extends beyond the cars themselves into Ferrari’s events, activations and lifestyle experiences – including capturing social content at the Melbourne Grand Prix for Casa Ferrari and running social content training sessions for dealerships across Australia.
The agency built a single-team model for Ferrari – social strategy, creative and production all handled in-house rather than split across multiple external partners. The approach gives Ferrari a streamlined workflow and consistent brand voice across every touchpoint, from day-to-day content through to major moments like the Grand Prix.
Ed Ringwood, founder and managing director of Two Palms Media, said the appointments reflect the agency’s historic strength in automotive and lifestyle brands.
“Ferrari is one of the most iconic brands on the planet – the challenge of creating social content that is genuinely entertaining while protecting and enhancing that premium brand feel is exactly where we do our best work. And Turo is a brand with real clarity of identity and enormous potential to build something distinctive in social,” Ringwood said.
“The brands winning in social right now aren’t the ones copying memes or pushing heavily branded content – the algorithms are filtering that out. What’s actually being rewarded is authentic, culturally connected content that genuinely engages people. Both Ferrari and Turo understood and embraced the Two Palms playbook – built around real engagement at scale that is genuinely transforming how brands show up in social.”
