Snap Send Solve, the app allowing Australian’s to report local issues, have found wherever bin chickens go, dumped rubbish follows, and Thinkerbell has come up with a new campaign introducing MC Bin Chicken.
The trash-talking, grime-loving bin chicken is on a mission to defend his trash kingdom, patrolling the streets to protect his abandoned trolleys and pothole spas.
To him, cleanliness is a catastrophe, and he has one message: “Keep Australia dirty, and definitely don’t use the app.”
The research conducted by Snap Send Solve found in suburbs with more bin chickens 23.5 per cent of reports to the app are related to dumped rubbish. And in councils with few or no bin chickens, this drops to 10 per cent.
“This app is a buzzkill. Usually you couldn’t walk down a Sydney block without finding a prime chippie buffet in a dumped trolley. With Snap Send Solve around, my trash kingdom is under threat. I had to drop a diss-track to keep the streets real,” MC Bin Chicken said.
“MC Bin Chicken has every right to be worried,” Danny Gorog, CEO at Snap Send Solve added.
“Last year, Snap Send Solvers reported 39,218 abandoned trolleys and over 43,000 illegal dumping incidents across Sydney alone. That’s a disaster for his trash kingdom, and a win for everyone else. The more people who download Snap Send Solve, the cleaner our streets, and the harder his life gets.”
A feud between MC Bin Chicken and Snap Send Solve will play out this week across social, digital and OOH.
All the work was developed by Thinkerbell, leaning heavily on Made Promptly – their in-house AI production studio.
The origin of the visuals of MC Bin Chicken were created by clay model artist Irina Perisic Bosnjack, whilst the music track origins came from musician Matt Plant. Both IRL origins were created to protect intellectual property and creative craft.
Credits
Client: Snap Send Solve
Creative, Production, Media: Thinkerbell
