Sir Martin Sorrell has said that businesses are not transforming and adapting to AI at the right time, or in the right way.
Speaking to News Australia’s Ruby Randall, following his fireside chat at Cairns Crocodiles, presented by Pinterest, the S4 Capital executive chairman said:
“Human beings don’t adapt when times are good, they only adapt under pressure,” hes said.
“Unfortunately, AI transformation is only taking place, in our view, when there’s an existential threat.”
Sir Martin’s fireside chat with B&T editor Tom Fogden was one of many delegates’ highlights of the greatest Asia-Pacific creativity conference – and there’ll be a full write up of that session soon.
