ANZ has turned the iconic Falcon into the hero of an Australia-first activation, using immersive storytelling to showcase its leadership in helping to protect customers from fraud.
Launched at Chadstone Shopping Centre, the large-scale installation featured an animated Falcon.
The hologram marked the first Australian deployment of Disturbed Media’s HyperGram experience. It utilised 8K, screenless 3D hologram technology, to create hyper-real floating imagery with no screens, no glasses, and no apps.
ANZ has said the Falcon served as a metaphor for how it aims to help protect its customers.
ANZ Australia Retail, general manager of marketing, Sian Chadwick said: “At ANZ, protecting our customers from fraud is central to who we are, and the Falcon has become a powerful symbol of that commitment. By partnering with Disturbed Media Group to introduce this leading edge hologram technology to Australia, we’re bringing our fraud protection story to life in a way that’s personal, immersive and impossible to ignore.”
“The Falcon hologram is a visual expression of what our technology does every day; watching, learning and acting fast to help keep our customers safe from fraud. This Australian-first activation reflects how we think about innovation at ANZ: not as a tactic, but as a way to build trust and demonstrate leadership,” Chadwick added.
The Falcon activation builds on ANZ and PHD’s large-format brand experiences.
