To promote the upcoming Sexpo in Sydney, The Core Agency has hooked up with the event owner, Australian Exhibition Group for a raunchy campaign.
The campaign uses humour to express Sexpo’s desire to broaden its appeal as a fun and entertaining event for adults.
The agency developed creative work designed to significantly impact a limited budget.
The idea uses life-size chalk drawings of people sprayed onto the pavement, each one drawn around an impressively large, upright metal ‘pole’.
The campaign placement takes interesting positions around Sydney’s Central Station and will remain up until the event finishes, or some wowser complains…
The Core Agency approached Street Fighter Media to activate the campaign as they have quite a reputation around town for pulling off this kind of ambient production. The special process they use to spray the stencil onto the pavement means it can stay up for days, if not weeks.
Sexpo is the largest and longest-running adult exhibition in the world. It aims to satisfy curiosities, frolic with fetishes and flirt with a tantalising diversity of education and entertainment exhibitors – by creating a vibrant and safe environment for fun-loving adults.
It runs in Sydney from October 28-30 at the International Convention Centre before moving to Melbourne in November.
Christian Finucane, founder and creative partner of The Core Agency, said: “Without a budget for traditional media, our challenge was to come up with the idea that was simple to produce, and that people would want to share.”
Kevin Mack, CEO of Australian Exhibition Group / Sexpo added: “When The Core Agency showed me the idea, I laughed out loud and knew we had to make it happen. It’s great fun and will appeal to a broad range of people who are curious about visiting Sexpo.
Credits:
Client: Australian Exhibition GroupBrand: SexpoCEO: Kevin Mack
Agency: The Core AgencyFounder & Creative Partner: Christian FinucaneFounder & Creative Partner: Jon SkinnerSenior Copywriter: Kevin MacnamaraArt Director: Christian FinucaneIllustrator / Designer: Steve ThurlbyGroup Account Director: Sid De
Photographer: Michael MalherbeActivation: Streetfighter Media
