To promote SEEK’s role in helping recruit the 35,000 strong workforce for this year’s Gold Coast 2018 Commonwealth Games (GC2018), the brand has extended their ‘Why Settle?’ proposition into a playful campaign highlighting the fact that a fulfilling career is closer than people think.
The campaign sees the brand search for a “Coach” to help support the games workforce, but an unlikely character turns-up and assumes the role.
Through this character’s interactions with the various Commonwealth Games employees we learn of what it means to work in a fulfilling role.
A suite of playful content aims to promote a campaign page on SEEK which helps those who would consider themselves in an unfulfilled role – giving them helpful hints and guidance to search & land their next ideal move.
Jenn ten Seldam, Marketing Director at SEEK says, “Here at SEEK we’re all about helping people live a more fulfilling & productive working life with the Commonwealth Games workforce being the embodiment of this.
“We wanted to celebrate this spirit by highlighting some of the Games Shapers behind GC2018 and the many reasons they’ve made the decision to join the games…”
“Our ambition here is to inspire those who recognise they are in need of a change to ask ‘Why Settle?’.”
The campaign features Nicholas Boshier (Bondi Hipsters, Jeremy the Dud, Beached Az) as Gene Wedland; an international motivator, entrepreneur, vibe consultant and life coach who has “turned up for the job he wants”.
The campaign is now live across SEEK’s Digital and Social Media channels.
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]