Seedtag has launched Seedtag Local in exclusively in Australia and New Zealand, giving retailers the chance to benefit from a fully integrated, tech-driven marketing platform that enables them to plan, spend, optimise and report on a per-store basis.
The new Seedtag Local tool is powered by the business’ proprietary ProxyPulse LAM technology and promises to overcome the limitations of traditional location targeting, meeting advertisers’ growing need for measurable, store-level insights while adapting to stricter privacy restrictions and third-party data limitations.
“From day one, Seedtag Local was designed to solve the real-world challenges retailers face—like national campaigns that aren’t truly national. Too often, they default to metro areas and leave regional stores behind. Add to that the lack of store-level visibility and static budget allocations, and it’s clear why so many local efforts underperform,” Nik Kontoulas, Seedtag’s ANZ MD told B&T.
Seedtag’s ProxyPulse ProxyPulse technology automates, enriches and scales local area marketing with precision and efficiency.
With this new product Seedtag aims to provide marketers with store-level planning, budget control, intelligent creative optimisation and real-time performance reporting. Using official data from the Australian Bureau of Statistics and Geoscience Australia, Seedtag Local delivers accurate targeting, scales across any number of stores, personalises ads dynamically, and tracks everything from clicks to footfall—eliminating guesswork.
In early activations, Seedtag told B&T it Local had delivered consistent performance uplifts compared to standard national campaigns with 2x improvements to conversion rates, 2.5x higher click-through rates and a 21 per cent average uplift in engagement. It also delivered footfall uplift and cost-per-visit models at the individual store level.
“With Seedtag Local, our partners can plan, optimise, and track every dollar spent by store, dynamically adjust creative based on results, and finally connect online engagement to in-store outcomes like footfall—and in the not-too-distant future, actual sales,” added Kontoulas.
These features had previously own been available via the global tech giants, Kontoulas continued.
“We’ve built it specifically for retailers and franchisers who’ve long been underserved by traditional location-based advertising. With Seedtag Local, we’re enabling brands to localise media at scale—without compromising on privacy or performance,” he said.
