B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Nine
  • Cairns Crocodiles
  • Australian Open
  • Seven
  • Pinterest
  • B&T Exclusive
  • Partner content
  • Thinkerbell
  • 30 Under 30
  • ABC
  • Married At First Sight
  • SCA
  • Special
  • Channel 10
  • Women Leading Tech
  • Vevo
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: SCA Makes Senior Hires To The Stav, Abby & Matt Breakfast Show
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > SCA Makes Senior Hires To The Stav, Abby & Matt Breakfast Show
Media

SCA Makes Senior Hires To The Stav, Abby & Matt Breakfast Show

Staff Writers
Published on: 8th January 2026 at 11:25 AM
Edited by Staff Writers
Share
3 Min Read
B105 Stav, Abby & Matt.
B105 Stav, Abby & Matt.
SHARE

SCA has appointed two senior content roles to B105’s Stav, Abby & Matt breakfast show, with Kirsten Ploog appointed as executive producer and Claire Bryant as senior producer.

Ploog is a producer with senior experience across ARN, SCA, Nova Entertainment, and Network 10, bringing expertise from several Australian programs. Most recently, Ploog was entertainment producer and guest booker for The Kyle & Jackie O Show, and previously held the role of guest and entertainment producer on Network 10’s The Project.

Kirsten also has experience across music, entertainment, and radio, having held senior roles as music director and brand & promotions manager at SCA Perth, senior implementation executive at NOVA Entertainment, and marketing specialist at Virgin.

Kirsten Ploog said: “I’m incredibly excited to be joining a show with such a strong sense of humour and heart. Stav, Abby & Matt already have a powerful connection with Brisbane, and it feels so special to be returning to SCA to help contribute to, and build on that momentum”.

With more than a decade of experience across radio and podcasting, Claire Bryant joins B105’s Stav, Abby & Matt as senior producer. Most recently, Byrant served as breakfast producer for KIIS 97.3’s Robin, Kip & Corey, following her role as executive producer for KIIS’ national night show Zach and Dom.

Bryant returns to SCA having spent eight years previously with the network in roles including senior producer for the Hit Network’s statewide Queensland breakfast show Bronte & Lakey as well as playing a role in the launch of the LiSTNR podcast Darling, Shine!.

Ed Kirkwood, B105 content director said: “The appointments of Kirsten and Claire are a testament to the calibre of people that B105 and SCA attract. Kirsten is an industry leading operator with an enviable resume, and Claire is an exceptionally talented radio producer. Both are outstanding additions to an already brilliant show and team, and I’m excited to see them hit the ground running and take B105 to new heights”.

Claire Bryant has already commenced in the role, with Kirsten Ploog scheduled to start on Monday 12 January.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.


TAGGED: SCA
Share
Fredrika Stigell
By Fredrika Stigell
Follow:
Fredrika Stigell is a former contributor at B&T, where she reported on culture across a wide range of sectors including media owners, experiential agencies, sustainability, fashion and beauty, pharmaceuticals and healthcare, and universities.

Latest News

Rejoice! B&T’s 30 Under 30 Awards Winners Are HERE!
12/03/2026
The Wait is Over. The Full Agenda For Cairns Crocodiles 2026 Has Officially Dropped
12/03/2026
OMA Creative Awards Finalists Revealed
12/03/2026
WHISKAS & Uber Eats Allow Cats To Order Their Own Dinner Via AMV BBDO
12/03/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?