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Reading: SCA Acquires WA’s Carnavron Communications
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B&T > Media > SCA Acquires WA’s Carnavron Communications
Media

SCA Acquires WA’s Carnavron Communications

Staff Writers
Published on: 3rd March 2020 at 9:01 AM
Edited by Staff Writers
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Southern Cross Austereo (SCA) today announced the acquisition of Carnarvon Communications, which completes its radio coverage of northern Western Australia.

The acquisition includes two radio stations – Classic Hits 666 and Hot Hits 997 in the Carnarvon licence area. SCA previously represented the stations for national sales.

The stations will now begin the process of being rebranded, with Classic Hits 666 becoming Triple M and Hot Hits 997 becoming Hit 997.

The announcement follows SCA’s acquisition of Redwave Media’s eight stations in Western Australia’s Karratha, Broome, Geraldton, Port Hedland and remote mine site areas. These stations will rebrand to Hit and Triple M on 16 March.

SCA Chief Executive Officer, Grant Blackley (pictured), said: “Carnarvon Communications, like Redwave, was a logical acquisition for SCA to extend our radio coverage of Western Australia. With Australia’s largest radio network, SCA is continuing to invest in audio and these two stations add to our reach and connection with local communities.”

 

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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