SaleCycle Report Shows Australia Has World’s Highest Online Retail Cart Abandonment

Young Beautiful Woman Sitting On Couch Shopping Online
SHARE
THIS



Behavioural Marketing Solutions Company SaleCycle, has released the results of its Remarketing Report for Q2 2016 ahead of the Sydney Online Retailer event, which says that Australian online stores had the highest cart abandonment rate globally last quarter and are performing worse than their international competitors, particularly in fashion.

Taken from a consolidation of statistics from over 500 global retail, travel and fashion brands, the report reveals key cart abandonment and remarketing statistics from April, May and June 2016.

SaleCycle’s Remarketing Report for Q2 reveals an average abandonment rate for Australian online retailers at 76.4 per cent, higher even than the APAC average of 76 per cent, which stands out as the worst performing region globally for the second quarter in a row.

Australian online fashion stores performed particularly poorly and they lost the most consumers at the point of purchase, with a cart abandonment rate of 73.5 per cent in Q2 compared to just 69.8 per cent in APAC and just 68.8 per cent globally.

“Australia has the highest retail abandonment rate globally, and it performs particularly badly in the fashion sector compared to its international competitors,” said Chris Brinkworth, chief revenue officer for APAC, SaleCycle.

“Considering all the blood, sweat and money retailers spend driving traffic to their sites, to have them disappear without purchasing in these high numbers is worrying.

“Of particular concern is that our Remarketing Report for Q2 shows an upward trend in retail cart abandonment in Australia and Asia Pacific since the last quarter.

“There is a very long way to go to match the low abandonment rates of mature markets like Europe and North America, which have widely adopted remarketing tools that give them the ability to communicate quickly and efficiently with visitors who abandon online.”

Q2 Remarketing Report highlights for APAC/Australia:

  • Australian online abandonment rate for Q2: 35 per cent (74.3 per cent in Q1)
  • Australian fashion abandonment rate Q2 2016: 73.50 per cent (69.8 per cent in APAC)
  • APAC has the highest regional global abandonment rate for Q2: 76.30 per cent (75.9 per cent in Q1)

Global highlights:

  • Global abandonment rate for Q2 2016 was 74.52 per cent (74.32 per cent in Q1)
  • Global retail abandonment rate for Q2 2016 was 74.60 per cent
  • Global fashion abandonment rate for Q2 2016 was 68.80 per cent

Chris Brinkworth, Chief Revenue Officer at SaleCycle is speaking at the Online Retailer conference in Sydney on Thursday 21 July  at 12.35pm about the major issue of cart abandonment.

Please login with linkedin to comment

Remarketing Report salecycle

Latest News

In-Person Event! Hear From Ex-Monkey Justin Drape, BMF’s Christina Aventi, Dr. Karl Kruszelnicki (And All For Nix!)
  • Marketing

In-Person Event! Hear From Ex-Monkey Justin Drape, BMF’s Christina Aventi, Dr. Karl Kruszelnicki (And All For Nix!)

B&T’s sister publication Travel Weekly will be hosting its annual Travel Daze conference in Sydney on June the 9th and better still you’re invited and, even more fantastically, tickets are free! Yep, zilch, zero, nix! The full-day event will be staged at Paddington’s Chauvel Cinema in inner-Sydney and boasts an incredible and eclectic speaker line-up […]

by B&T Magazine

B&T Magazine
VOLY Election Day Campaign, Developed By In-House Creative Team, Hits Aussies Right At The Feels
  • Campaigns

VOLY Election Day Campaign, Developed By In-House Creative Team, Hits Aussies Right At The Feels

On election day, instant grocery company VOLY, took to Sydney electorates to call out the wild and confusing things that make up our election process. The campaign featured a combination of walking billboards, social media and surprise ‘Democracy sausage’ deliveries to polling booths across Sydney. VOLY was able to cut through the noise and position […]

The headset on tablet for metaverse  or technology concept 3d rendering
  • Opinion
  • Technology

Is The Age Of The Metaverse Over Before It Officially Began?

Plummeting prices of cryptocurrencies, hacking and stealing of overpriced non-fungible tokens, an uncontrollable market that seems to operate on the moods of those who run it… All these are elements which are making marketers pull the breaks on their plans to invest within the world of digital real estate. But is all this coming to […]

Feeling Uncomfortable Is Your Biggest Opportunity For Growth
  • Opinion

Feeling Uncomfortable Is Your Biggest Opportunity For Growth

In this guest post, Stu Wragg (main photo), chief strategy officer at Herd MSL, says your best work so often happens when you’re well out of your comfort zone… There’s a lot to be said for feeling comfortable but when it comes to professional development, it’s uncomfortable experiences, not comfortable ones, that matter most. For […]

Opinion

by B&T Magazine

B&T Magazine
Ecommerce Content, Product & Serves Site Youtime.Com Launches In Australia
  • Technology

Ecommerce Content, Product & Serves Site Youtime.Com Launches In Australia

Introducing youtime.com – a considered curation of content, products and services all designed to help enhance your ‘you time’. Unlike anything else in the Australian market, youtime is set to lead the way in a new-age breed of digital destinations; where editorial leads eCommerce, retail becomes a service, shopping meets experience, and everything is grounded […]

SBS Launches New Free-To-Air Multilingual Channel Titled SBS WorldWatch
  • Media

SBS Launches New Free-To-Air Multilingual Channel Titled SBS WorldWatch

SBS has today launched SBS WorldWatch, an all-new free-to-air multilingual news channel. The dedicated 24-hour channel features news bulletins from leading international broadcasters in more than 35 languages and is home to SBS’s Arabic and Mandarin television news bulletins – SBS عربي News and SBS 中文 News. The launch of the channel builds on SBS’ […]

Xandr Makes A Series Of Additions To Its Senior Team
  • Marketing

Xandr Makes A Series Of Additions To Its Senior Team

Xandr today announced three key senior appointments to the team, the first under new ANZ managing director, Nicole Prior, as the company eyes expansion. Mark Serhan is appointed to the newly created role of commercial director, Philip Coetzee becomes associate director – product management, and Archana Ganesh becomes associate director – APAC product support lead. […]

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry
  • Campaigns

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry

The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up
  • Media

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up

According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]