Rocket Fuel Integrates IBM Watson Discovery
Rocket Fuel has expanded its partnership with IBM by integrating Watson Discovery into its predictive marketing platform.
The new capability, called Brand Moments, enables Rocket Fuel’s AI technology to be responsive to real-time sentiment in news stories.
Rocket Fuel is currently testing the new AI-to-AI capability with select customers. Once this initial stage is complete, Brand Moments will be made more widely available later in 2017.
David Gosen, general manager of platform solutions and international senior vice president at Rocket Fuel, said: “By incorporating IBM Watson Discovery into our predictive marketing platform, we take our ability to reach consumers at the perfect moment to another level.
“This integration means our clients can now have better control over their association with particular keywords and breaking news, and it gives them a more informed view of when and where their brand will appear.
“Imagine you were selling holidays to a particular destination. Our platform technology combined with IBM Watson Discovery could examine the sentiment in countless stories online – both good and bad – about a particular region. Then it can accept or reject, bid high, bid low or not at all on an advertising opportunity based on the impact this will have on a brand’s success. A great combination of brand safety and performance.”
Beth Smith, general manager at IBM Watson, added: “We’re excited about the opportunity that Rocket Fuel’s implementation of Watson Discovery opens up for marketing and advertising programs.
“Businesses in all industries are benefiting from Watson’s cognitive technologies. Watson Discovery is the latest in a series, giving those enterprises limitless possibilities.”
Latest News
How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’
Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]
Nine Appoints Hayley Bourne To Head Of Digital Audio
Nine announces Hayley Bourne as head of digital audio. And, as you'll see here, it did it in five very short sentences.
Tooheys, 72andsunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
In the next installment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]
Slept In? Here’s All The Best Bits From This Morning’s Changing The Ratio Session
There was only ONE place to be this morning & it was Changing The Ratio. If not for the speakers, but for the muffins.
Have You Seen Trevor?
Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.
Meghan Markle And Prince Harry Partner With Procter & Gamble
B&T would SO love to see Prince Harry doing a dandruff shampoo ad or even Meghan in a catfight with her sister-in-law.
Seven To Air Craig McLachlan Documentary
Seven to air Craig McLachlan documentary. Well, as he sued Nine & 10 avoids any serious shit, it's not that surprising.
IKEA Stores Will Fly Progress Flag Ahead Of IDAHOT Day
IKEA stores set to fly the progress flag. Which we'd agree is better than the Sydney Swans or the skull & crossbones.
A Glass And A Half: Cadbury Signs On As Wallabies Sponsor
Cadbury makes an ideal sponsor for the Wallabies given the team's propensity to quickly melt & offer wafer-thin defence.
Wednesday TV Wrap: Hard Quiz And Travel Guides Top Entertainment Ratings
Nine's 'Travel Guides' continues to bring in the eyeballs. Odd given the fact the Great Plague has shut all the borders.
M&C Saatchi Melbourne Announces Three New Hires
Nothing says "business is good" like the announcement of new hires. Unless they happen to be auditors or liquidators.
Orchard Appoints New Directors Gina Hughes, Alyson Wales & David Mugford
Orchard announces new directors who, given the accompanying press photo, are some juicy looking fruits.
Motor Lube Chain Unveils A Series Of Ads So Bananas They’re A Comedy Must-Watch
Isn't it great when a client has a sense of humour? Ok, maybe not funeral homes or accountancy firms, but other clients.
Natalie Edgar Appointed Channel Manager For SBS And SBS VICELAND
B&T's always excited by new news from SBS. Although, somewhat ironically, they always arrive in the Queen's English.
Paper Moose Appoints Jeremy Willmott & Kate Holdsworth As Creative Directors
Paper Moose announces new creative directors. And, as you'll discover here, neither are Canadian or follow ice hockey.
Bird Shits On Channel Nine Reporter’s Head, Carries On Like Consummate Professional
There was fiery debate in the B&T office over today's lead story and, as you'll see here, bird shitting has won the day.
Yahoo Tries To Woo Internet Goers To Yahoo Search In New Campaign Via CHEP
This is a top campaign for Yahoo search that B&T can't see working given the calibre of its competitor, in all truth.
Calling All Female Industry Trailblazers: Enter B&T’s Women In Media Awards Now!
Time to celebrate the great women that lead our industry! We'd also celebrate industry cats if we could find a sponsor.
DDB Puts Ad On A Sheep Farm To Unveil New Brand Promise ‘Unexpected Works’
You'd have to say that if an ad agency couldn't successfuly promote itself then there'd be trouble, wouldn't there?
Harvey Norman Gets Naming Rights For News Corp’s 2021 delicious. Event
Debate swirls in B&T office to name the cheese in lead image. As Cheddar, Gruyere & Gouda all mooted in heated stoush.
Attention Freelance Marketers: How You Can Stay Connected To The Industry When Out On Your Own
Tips for freelance marketers that don't include pajamas as business attire & reducing chin counts in Zoom meetings.
Innocean Australia Grows Team With 10 New Appointments
Innocean appointments fall one shy of fielding a full-strength test cricket team or a korfball team with two reserves.
Here’s How To Revolutionise Your Events With Webinars!
As much as B&T loves a webinar, we do miss stockpiling free notepads, pens & little Mentos Mints at actual conferences.
Carat Adelaide Snares SA Tourism Commission’s Media Away From Wavemaker
One of B&T's favourite getaways is the fantastic Barossa Valley. We also enjoy the getaway to AA straight afterwards.
Superdry Enslists Aussie Winter Olympians For Latest Campaign
If you thought Superdry'd dispensed with the whole 'attractive people looking cool' marketing thing you'd be very wrong.
Roger Federer Stars In New UNIQLO Campaign
If B&T picked the three things we love most in the world it would be Roger Federer, UNIQLO & alcohol. This contains two.
Red Havas’ Alex Erasmus Moves Into The Haus
When announcing you work at The Haus, do employees have to peform some sort of Ali G hand gesture?
Tourism New Zealand Unveils Wonderfully Wacky Campaign To Lure Aussies Via Special Group
New Zealand takes a break from gloating about its football team and loveable Prime Minister to launch this campaign.
Grill’d Introduces Healthy Fried Chicken Burger And Publicy Releases ‘No Secrets’ Recipe
The great thing about fast food is it's cheap and convenient. However, someone has failed to let Grill'd know that.
Voting For The People’s Choice CMO Closes Today!
Hear that air horn? That's the sound of the People's Choice vote closing. Or the start of an office potato sack race.
