Robotic Marketer has announced the launch of its innovative integrations with Shopify and Klaviyo. These advancements provide e-commerce businesses with the ability to seamlessly tie their operational data into their overarching marketing strategies, delivering unmatched transparency, efficiency and return on investment (ROI) for businesses.
By combining advanced AI and machine learning capabilities, Robotic Marketer’s platform consolidates data from Shopify, Klaviyo and other marketing tools such as Google Ads, CRM systems, and social media platforms into one powerful reporting tool. This holistic approach equips businesses with actionable insights, enabling them to identify ineffective campaigns and reallocate resources to what works.
“E-commerce businesses often struggle to align their operational metrics with their marketing strategies, which leads to wasted spend and missed opportunities,” said Mellissah Smith, founder and managing director of Robotic Marketer.
“With our Shopify and Klaviyo integrations benefiting from advanced AI capabilities, businesses can now see the full picture of their customer journey and marketing effectiveness – all in one place. The ability to consolidate and analyse data enables smarter, more nimble decision-making”.
The new integration ensures that e-commerce businesses can evaluate the performance of their Shopify stores and Klaviyo marketing flows in real-time. It provides insights into customer acquisition costs, revenue per campaign and overall engagement, helping businesses to pivot quickly when campaigns underperform.
“Businesses now have the tools to course-correct on the fly with greater accuracy and importantly benefiting from predictive analysis,” said Smith.
One of the most significant benefits of the platform is its ability to tie e-commerce performance data into a broader marketing strategy. Rather than viewing Shopify sales or Klaviyo email metrics in isolation, businesses can now understand how these elements interact with other marketing channels such as paid advertising or social media.
“This integration is about breaking down silos,” Smith explained. “When you can see how your email campaigns are driving traffic to your store or how your Google Ads are converting into Shopify sales, you can optimise your strategy as a whole, not just in parts.”
Robotic Marketer is ultimately an AI-powered marketing strategy technology platform that helps marketers develop, manage, execute and report on marketing strategy performance. For e-commerce businesses with a reliance on individuals to make informed decisions in a timely manner on campaign performance, Robotic Marketer offers visibility and predictability both in isolation and also as part of a great marketing strategy.
By consolidating data from multiple sources, the platform eliminates guesswork and provides a clear view of marketing spend and effectiveness. This ensures businesses have the confidence to make informed decisions.
“Marketing budgets are under more scrutiny than ever and e-commerce businesses can’t afford to waste money on campaigns that don’t deliver,” said Smith. “Our platform brings unparalleled clarity to decision making, and helps marketing teams understand the true influence of other factors such as social media, influencer campaigns, advertising and public relations”.
Smith also highlighted how the technology addresses a growing need for agility which for companies competing for market share particularly over peak periods like Black Friday Sales and New Year Sales – this can help with cutting through the clutter.
Robotic Marketer’s latest update provides the company with a stronger foothold in B2C businesses with focused e-commerce operations. The AI-powered platform will challenge the traditional decision-making process of marketing teams and expands on existing platforms with limited interaction with other influential areas of the marketing strategy.
“Robotic Marketer developed the first AI-powered platform to drive better performance out of marketing teams leveraging marketing strategy as the foundational tool. Companies are seeing this platform as key to taking their business from strategy to execution to reporting with the benefit of AI”.
