Retail media technology provider Kevel has expanded into Australia, appointing Chris Woodworth as regional director APAC.
The expansion marks a step in Kevel’s global growth and push into the APAC region as retail and commerce media enter a more execution-driven phase.
Across Australia and APAC, retailers and commerce partners are moving beyond experimentation and reassessing the infrastructure required to scale media programs with consistency, transparency, and long-term control.
“As retail media matures, success increasingly depends on execution, operational rigour, and the ability to scale without sacrificing flexibility,” Kevek’s chief operating officer Jaclyn Nix said.
“Across Australia and APAC, brands and platforms are navigating fragmented ecosystems, inconsistent standards, and a growing number of retail media networks. Demand is rising for strategic partners that provide control, consistency, and measurable performance. Investing in dedicated regional leadership reflects our commitment to helping businesses move beyond experimentation and build sustainable, future-proof commerce media platforms,” she added.
Based in Australia, Woodworth will lead Kevel’s commercial strategy across Australia and the broader APAC region, working closely with customers and partners to support growth and help them build differentiated commerce media platforms tailored to complex, fast-evolving market dynamics.
Woodworth brings experience leading commercial growth, partnerships, and go-to-market strategy across digital, media, and technology businesses in Australia and the wider region.
In his new role, he will focus on expanding Kevel’s regional footprint, supporting customer success, and building strategic partnerships across retail, marketplaces, and emerging commerce platforms.
“Across Australia and the whole of APAC, we are seeing some of the most dynamic and diverse commerce markets in the world,” Woodworth said.
“Businesses here don’t want one-size-fits-all ad products; they want control, flexibility, and the ability to innovate on their own terms. Kevel’s API-first approach is uniquely suited to this environment, and I’m excited to help retailers and brands move beyond experimentation to build scalable, performance-driven commerce media platforms designed for the next phase of growth”.
Advertising spend across the APAC region continues to accelerate, driven by a mobile-first consumer base, rapidly expanding e-commerce ecosystems, and the rise of mega platforms such as TikTok/Douyin, Lazada, and Shopee.
Retail and commerce media advertising experiences tied directly to first-party data, transaction signals, and consumer intent are forecast to see growth across Southeast Asia, China, India, Japan, Korea, and Australia through the next decade.
As retailers, brands, marketplaces, and platforms look to monetise first-party data at the point of purchase or within the path of intent, demand for flexible, scalable ad infrastructure is growing.
