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B&T > Marketing > #RecyclingPays
Marketing

#RecyclingPays

Therese Geronimo
Published on: 27th June 2014 at 3:11 PM
Therese Geronimo
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A 3.8 metre 10 cent coin, constructed from more than one thousand recycled bottles and 300kg of laser cut steel, now sits in front of Customs House at Circular Quay.

Why? To promote two initiatives: Cash for Containers, a proposed statewide recycling program, and Envirobank, a new recycling scheme being championed by the City of Sydney.

Paper Moose, a Sydney-based creative agency, designed and built the striking blue sculpture, which lights up at sunset thanks to 50 metres of LED lighting.

10cent_3

“Our goal was to convey a message about recycling in a bold and elegant way,” says the project’s head Designer, Joshua Flowers. “Having decided on the coin motif, we experimented with scale and materials and found that at a striking three metres tall, we were able to discern the bottles as pixels. By laser cutting the structure out of steel, we achieved a beautifully minimalist frame with an incredible level of accuracy and structural integrity.”

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TAGGED: Chris Murphy, Circular Quay, Creative Agency, INXS
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By Therese Geronimo
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Reese is an Art Director with a knack for Graphic Design. Having worked for clients such as Toshiba, Wizard Homeloans, TEDX, UNSW in graphic design, Reese brings her creative and vision to film at Paper Moose. You'll often find Reese researching for new aesthetics and trends at art galleries, music festivals and occasional sojourns to the outback. When she's not in front of her computer creating style guides and web sites, she's running events for the Sydney Fringe festival or playing roller derby.

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