Reader’s Digest Awards Australia’s Most Trusted Frozen Food Brand

Reader’s Digest Awards Australia’s Most Trusted Frozen Food Brand

Those guys at Reader’s Digest love divvying out the awards and for the fourth consecutive year, Birds Eye has been announced ‘Australia’s Most Trusted Frozen Food Brand’ for 2015.

A few weeks ago cleaning product Dettol managed to sneak into first place as the most trusted Aussie brand, where previous years had seen Band-Aid a solid number one.

With a rich history in the Australian market, Birds Eye is one of the most significant brand names in the frozen food industry, delivering innovative food products across the Frozen Vegetable, Potato, Fish and Meals categories since 1910!

Ben Dalla Riva, marketing manager, frozen seafood, snacks & components at Simplot Australia said Birds Eye’s commitment to providing quality frozen meals to Australian families remains.

“We continually strive to stay contemporary and evolve our product with innovative new ranges. We want to help people enjoy authentic, tasty food experiences without all the hassle of having to prepare them,” said Mr Dalla Riva.

For the last 14 years, Australian Reader’s Digest ‘Most Trusted Brands’ survey has uncovered the products and services Australians.

Through an independent survey conducted on a sample of 2,412 Australian adults by leading market research company Catalyst Marketing & Research, Readers Digest has recognised the most trusted brands in 46 categories of product and services across a wide range of industries.

“Many purchases are made with the heart and, even in this digital age, it’s the brands which continue to offer quality and substance that hold our trust,” said Sue Carney, Australian Reader’s Digest editor-in-chief.



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