B&T was front and centre for the commercial radio industry’s national conference on Friday in Melbourne, which kicked off with a Q&A-style panel featuring a number of senior media industry figures.
Radio host Tom Elliott from Macquarie Media’s 3AW in Melbourne was among them, who said that the key to radio’s future is local content.
“Radio absolutely has to be local to survive, but I’ve got to say for video and movies, the next generation says, ‘Do I like this or do I not?’” he said.
“They’re not going to automatically like it because it’s Australian. If it’s well-made, if it’s interesting, they’ll watch it, but they have such access to everything that the world produces.
“I think the concept of Australian made in programming is going to decline in the future, and it’s already declining.”
However, ABC managing director Michelle Guthrie said the government-funded broadcaster was experiencing otherwise, particularly on its catch-up service, iView.
“Out of our top 20 programs on broadcast, we have a number of programs we buy in – particularly from the UK – but on iView, the great majority are Australian programs, and it’s Australian programs that are very unique and distinctive,” she said.
“I actually think that’s how we’re going to survive – being more distinctive, more Australian.”
The panel was also asked by the audience if traditional media has lost the high ground of leading or forming opinion.
“‘Did they ever have the high ground?’ is the question,” Elliott said.
“There’s no doubt in the old days the editorial of The Age and The Herald-Sun could make or break prime ministers.
“I think these days people are far more independent in their thinking – they cruise and graze on social media as well as newspapers. I don’t think they believe anyone.
“Does traditional media still have an influence? No doubt. But are we seen as the high ground? No. I think more and more these days it’s simply a forum – we don’t dictate for how people think.
Guthrie said the key for the ABC is not forming the opinion, but actually canvassing opinion – “really having a fully-formed discussion”.
“It’s really important for us at the ABC to be that independent source of Australian conversations, culture and stories, and a lot of that relates to that big issues of the day,” she said.
“It’s not about opinion – it’s about leading that town hall discussion, whether that is on Q&A or highlighted in radio programs.”
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]
Media agency Wavemaker has appointed Susie Si as group business director – to lead the Vodafone account. Si joins from sister agency MediaCom, where she has spent the last 8 years. Most recently she was group client lead on News Corp. Si will report to Wavemaker Sydney managing director Ian Edwards, and replaces Emily Cook […]
Headquartered in Melbourne, Trade Indy is expanding off the back of strong client retention and consistent growth through existing and new business. Founded in Melbourne in 2014, the team have since expanded the business through team members in Singapore, Indonesia, Tasmania and Queensland, and are pleased to announce the full-time employment of NSW commercial director […]
Outbrain Inc. has announced the pricing of its initial public offering of 8,000,000 shares of common stock at a price to the public of US$20.00 per share. The gross proceeds to Outbrain from the offering, before deducting the underwriting discounts and commissions and offering expenses, are expected to be approximately $160 million. The shares began […]
HubSpot, the customer relationship management (CRM) platform for scaling companies, has announced that as part of its World Certification Week, it is supporting the GO Foundation with its mission to empower young Aboriginal and Torres Strait Islander people through education. As part of the support, HubSpot will donate $5 for every HubSpot Academy certification awarded […]
IntelligenceBank has today announced a strategic growth investment from Five Elms Capital. The $US37 million ($50 million) investment comes as brands and enterprises have realised that outdated technologies, disjointed data sources, and manual processes make it challenging to efficiently manage essential marketing workflows and ensure compliance across the organization. IntelligenceBank digitally transforms manual processes and […]
Southern Cross Austero (SCA) announced today 10 all-new DAB+ music stations on LiSTNr. The introduction of the 10 new Dab stations takes the number of music stations to 25 and reinforces its commitment to growing exclusive music programs and content. The 10 new stations have been created to cater to a variety of moods and […]
SBS has launched live interpreting of the daily NSW Government COVID-19 press conference in languages other than English, to provide communities with access to the latest information and critical health messages. The national-first initiative provides real-time interpreting of the press conferences in Arabic and Vietnamese, streamed live every day on the SBS Arabic24 and SBS Vietnamese Facebook pages, SBS […]
Snowflake, the Data Cloud company, today announced it has been chosen by market-leading linking platform, Linktree, to support the company’s business intelligence and analytics activities. Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem and monetise their passion, instantly guiding their audience to the destinations they care […]
Australian Pay On Demand fintech Beforepay has launched its first-ever brand campaign: ‘Your pay at your command’. “Beforepay exists to meet a gap in the market where Australians are seeking flexibility and control to access the pay they’ve earned on their terms. As pioneers of the Pay On Demand category, it’s important that we set […]
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, announced today that it has entered into a definitive purchase agreement to acquire Connexity from Symphony Technology Group for approximately $US800 million. Connexity is one of the largest independent e-commerce media platforms in the open web, serving over 1,600 direct merchants, and 6,000 publishers.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]