Digital outdoor media company QMS will renew its partnership with The Royal Children’s Hospital Good Friday Appeal, supporting the 95th year of fundraising for paediatric care for Victorian families.
Now entering its fourth consecutive year as a partner, QMS will bring the 2026 “Give For The Kids” fundraising campaign to life across its metro and regional Victorian billboards.
This year’s Appeal ambassadors, Ollie and Alissa, will feature prominently across the network, helping to inspire awareness and donations statewide.
Ollie and Alissa’s courage and resilience reflect the life-changing care delivered every day at The Royal Children’s Hospital, which is made possible through the generosity of the Victorian community.
The 95th Good Friday Appeal will take place on Friday, 3 April 2026.
The Appeal will look to raise money to fund equipment and technology, patient and family centred care programs, research, and education initiatives to attract and retain the best medical talent.
This year, the Good Friday Appeal will allocate funding to a range of important projects including the GEMStone study, which is a project conducting genomic testing to address genetic conditions.
The funding will also go towards MRI-compatible Neonatal Transport Ventilations, which will reduce the risk of transport and allow improved management of intubated babies in the hospital.
QMS’ support will extend beyond the digital out of home campaign, with staff participating in volunteer and fundraising efforts in the lead up to Good Friday.
QMS chief operating officer Sara Lappage said: “Four years in, our commitment to the Good Friday Appeal continues to grow. The Royal Children’s Hospital provides extraordinary care to sick children and their families, and we’re proud to use the scale of our network to help drive fundraising that supports this life-changing work. We encourage all Victorians to get behind the Appeal and give what they can.”
Good Friday Appeal executive director Rebecca Cowan said: “We’re grateful to QMS for their continued generosity and commitment to the Appeal. On this landmark year for the Good Friday Appeal, we celebrate the unwavering dedication of our generous partners, fundraisers and volunteers, through which countless lives of children and their families have been touched. From the bottom of our hearts, we say thank you”
