Priceline pharmacy has released a major new health report as part of a new campaign to improve the health of the nation.
‘Australia’s Health Report: when healthcare meets self-care’ forms part of an integrated campaign, including experiential, out-of-home, earned media, and social, and was led by The Haus.
Humann communications and Banter worked alongside Whippet and PHD to develop a platform highlighting the work Priceline Pharmacy undertakes to gain insight into the health issues that most concern Australians.
The report analysed 755, 778 health checks, which took place on 273 medical-grade Health Stations located around the country between November 2018 and October 2020.
It is one of the largest de-identified health datasets ever collected in Australia.
The report’s key findings will be displayed using outdoor advertising, particularly localised data from states nd capital cities. Priceline is also launching Care-a-van, a mobile health check on wheels which will tour the country offering free health checks.
Gabrielle Tully, Acting Head of Marketing at Priceline Pharmacy, said, “in a time when it has never been more important to be aware of your overall health, it made sense to launch this important piece of work to Aussie consumers.”
“Priceline has been fortunate enough to have access to a robust data set that we knew had the potential to impact the lives of thousands through the right execution.”
