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B&T > Agencies > Appointments > Penny Fowler Joins Bastion Advisory Board
AgenciesAppointments

Penny Fowler Joins Bastion Advisory Board

Staff Writers
Published on: 25th November 2025 at 8:19 AM
Staff Writers
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L-R: Cheuk Chiang, Penny Fowler, Fergus Watts.

Bastion has appointed Penny Fowler to its advisory board.

Fowler currently serves as chair of the Herald & Weekly Times, Tourism Australia, the Royal Children’s Hospital Good Friday Appeal and the Royal Botanic Gardens Victoria.

She is also a community ambassador for News Corp Australia as well as Rupert Murdoch’s niece.

Fowler is a board member of National Gallery of Australia, Tech Mahindra and sits on the advisory board of Visy/Pratt USA. Bastion said her leadership across media, tourism and community brings deep global insight and commercial acumen to Bastion’s next phase of expansion.

Fowler’s appointment underscores Bastion’s bold growth agenda as it continues to build momentum across Australia, New Zealand, Asia and the United States. With a reputation for entrepreneurial thinking and strong client-centric solutions, Bastion has become one of the most exciting companies in the marketing and communications industry and Fowler says she’s energised to be part of it. “I am delighted to be joining the advisory board of one of Australia’s most exciting companies going from strength to strength,” said Fowler. “Having seen Australian businesses succeed on the global stage, I believe Bastion has what it takes to do the same. Its integrated model, ambitious growth mindset and strong leadership team are what make it truly stand out; this is a company with its eyes firmly on the future.”

Bastion Group chairman Fergus Watts said, “Penny’s appointment brings enormous value to Bastion’s leadership as we continue our rapid expansion. Her global perspective and deep understanding of what drives business growth will help our Executive team, led by our CEO Cheuk Chiang, to deliver even greater impact for our clients and people.”

Group CEO Cheuk Chiang added, “We’re thrilled to welcome Penny Fowler to the Bastion Board as we enter the next stage of our growth journey. Penny’s deep client knowledge and domain expertise will be invaluable as we continue to build a truly client-centric business. Her perspective will help ensure Bastion remains not only competitive but indispensable to the clients we serve.”

As Australasia’s largest independent marketing and communications agency, Bastion combines the scale and capability of a global network with the agility of an independent. Recent milestones including the launch of Bastion DBX and Bastion Media, the acquisitions of Daymark and Catch, and a series of senior appointments across Wellington and the US demonstrate Bastion’s unwavering focus on global growth and innovation.

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