Paper Moose And Loud Tackle The Arts In The Pitch On Gruen

Paper Moose And Loud Tackle The Arts In The Pitch On Gruen
SHARE
THIS



In a brief that’s close to home for many readers, Loud was asked to convince the audience of the importance of the arts, with Paper Moose drawing the short straw and pitching to end the arts, in last night’s episode.

Loud produced a heartfelt ad supporting arts workers, with many now calling for it to be run in regular ad breaks during a tough time for the industry in Australia. 

To tackle the darker topic, Paper Moose (a champion of local arts workers for over a decade) took a lighter approach, leaning into the playfulness of the segment with satire and a nod to vagina craft. 

Todd Sampson, apparently an ardent fan of unusual crochet, voted for the spot saying “they had me at vagina craft and they kept me for the whole ad”. 

Panellists Sunita Gloster and Priya Patel also voted for Paper Moose, with Priya saying, “They had a tougher brief and they almost convinced me that we don’t need the arts”.

Howcroft commended the writing from Paper Moose, in cracking a particularly difficult brief, however gave his vote to Loud. Wil Anderson – using his arts training – decided that 3 is equal to 1, jokingly calling it a tie.

Paper Moose were at a slight advantage being a hybrid creative/production agency, meaning the spot could be efficiently written, shot and edited by the team in house.

It’s the third season in a row for a Paper Moose victory, with a win last year and a tie the year before.

Credits

Producer: Jon Buchan

Copywriter: Kate Holdsworth

Director: Nick Hunter

Director of Photography: Dimitri Zaunders

Production designer / crochet queen: Jessie Singh

Editor: Oliver Trauth-Goik

Sound: Luke Stacey

Designer: Divya Abe

Animator: Pete Foley

Elevator button technician: Maren Smith

Please login with linkedin to comment

LOUD Paper Moose

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]