Telstra has won Best Body of Work for a Single Client at the Ad Age A-List & Creativity Awards alongside Bear Meets Eagle On Fire.
The win is a major moment for the local Australian industry, recognising a sustained run of standout creative work on the global stage.
In a post on LinkedIn, outgoing Telstra CMO Brent Smart said: “I remember how hard these were to win when I worked in America, let alone from this part of the world. And just to be mentioned alongside brands I look up to like Apple, Nike and Uber would have been recognition enough. Love that this recognises the breadth and depth of work we have created. It’s hard enough to do one great ad, let alone be consistent across multiple campaigns, platforms, products and parts of our business. As always, this is made possible by our amazing agency partners Bear Meets Eagle On Fire, +61 and OMD Australia who always care harder. Thank you Tim Nudd. Going out with a bang…”
The Best Body of Work for a Single Client category recognises the standard and consistency of work produced for a singular client across multiple campaigns. It was designed to acknowledge sustained creative output over a longer period of time.
In a post to LinkedIn Telstra’s former CMO, Brent Smart said: ” I remember how hard these were to win when I worked in America, let alone from this part of the world. And just to be mentioned alongside brands I look up to like Apple, Nike and Uber would have been recognition enough.
Love that this recognises the breadth and depth of work we have created. It’s hard enough to do one great ad, let alone be consistent across multiple campaigns, platforms, products and parts of our business.” Smart added.
In a post to LinkedIn Bear Meets Eagle On Fire said: “Couldn’t be more proud of the team Bear Meets Eagle On Fire and our mates at +61 and OMD Australia. Just a huge result that comes from caring hard. To the team at Telstra this one’s yours”
Ad Age specifically referenced the ads featured throughout this article.
