Soho Flordis International (SFI), which includes Flordis in Australia, has appointed Orchard as its social and digital content agency of record following a competitive pitch.
Orchard will pick up global responsibilities for all digital and social content across all SFI products with activities launching first in Australia.
SFI is a global premium natural healthcare company which develops evidence-based natural medicines. Headquartered in Sydney, Australia, Soho Flordis has a plus 200-year history and its products are sold in over 50 countries.
Soho Floris’ most recognised brand in Australia is children’s cough remedy Prospan.
Kate Brown, global social and content marketing director at SFI, said: “It is important for us to continually innovate as we look to connect and engage with our customers. We believe Orchard is the perfect partner to help us do that.”