Consulting-led digital marketing agency Orange Line has capped off the year with a new business win, securing national health and safety training organisation AlertForce as its newest client following a competitive pitch.
Orange Line has been appointed to deliver all SEO services, supporting AlertForce’s nationwide growth strategy. AlertForce cited Orange Line’s depth in SEO and clear plan to grow organic visibility as key differentiators in its decision to appoint.
AlertForce is a registered training organisation specialising in compliance-based work health and safety (WHS) and occupational health and safety (OHS) training, with a strong focus in the transport, building and construction sectors. The organisation delivers critical, nationally recognised training, including silica awareness and asbestos training courses, which are mandatory across Australia.
“The partnership comes at a pivotal time for the organisation’s national growth. As demand for compliance training continues to grow across Australia, it’s critical that AlertForce is visible and accessible to businesses nationwide,” AlertForce’s CEO and founder Brendan Torazzi said.
“Orange Line stood out for their SEO expertise and their clear technical, creative and commercial approach to scaling our digital presence, giving us confidence they were the right partner to support our next phase of growth,” Torazzi added.
“The win reflects the agency’s focus on scalable, consulting-led growth. WHS & OHS training is mandatory across Australia, which creates both responsibility and opportunity,” Orange Line’s co-founder David Klein said.
“We’re partnering with AlertForce to support their national expansion by ensuring their training solutions are highly discoverable and accessible through a performance-led SEO strategy. It’s a strong way to close out the year for our team, and we’re excited to get started,” Klein added.
Work on the account has commenced immediately.
Orange Line has recently been appointed by other brands in Australia and the US including Dreambaby, TVSN, Orana Car & Truck Rental, Revestio, ProSpend, Hire A Mover and Voices (US).
