B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Cairns Crocodiles
  • Nine
  • Pinterest
  • Married At First Sight
  • AFL
  • Partner content
  • Meta
  • Seven
  • B&T Exclusive
  • Cairns Crocodiles Speaker Spotlight
  • TikTok
  • Thinkerbell
  • WPP
  • Omnicom
  • Paramount
  • NRL
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Optus Partners With Bathurst Winner Chaz Mostert Via Emotive
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Agencies > Optus Partners With Bathurst Winner Chaz Mostert Via Emotive
Agencies

Optus Partners With Bathurst Winner Chaz Mostert Via Emotive

Andrew McKean
Published on: 15th December 2021 at 10:47 AM
Andrew McKean
Share
2 Min Read
SHARE

To demonstrate the power and speed of the Optus 5G network, Optus has partnered with Walkinshaw Andretti United’s Bathurst winning driver and current fastest lap record holder, Chaz Mostert.

Harvey Wright, head of 5G, Optus said: “We are incredibly excited about our opportunity to showcase the future potential of Optus 5G through our new partnership with WAU.”

Lucio Ribeiro, associate director of innovation Optus, said: “This exciting showcase demonstrated how 5G will be a critical enabler for other technologies like artificial intelligence, IoT, VR and AR.

“Optus is looking to actively partner with the local start-up community, agencies and publishers involved with these technologies.”

Alongside a 15” TVC featuring Bathurst winner Chaz Mostert, Optus created a custom-built remote-control race activation at Bathurst.

https://youtu.be/a0j-fn-HBeY

The activation combined the technology of Amazon Web Services with the ultra-reliable low latency, high response and high bandwidth of Optus 5G to give racing enthusiasts a chance to compete with each other over five laps via remote control with a twist – the drivers couldn’t see their cars.

Jim McGorty, brand activations director, said: “Every part of the race relied on the speed of 5G.”

“From accelerating to steering and even the driver’s view of the track. Everything was connected in real-time.”

“We had drivers racing real-time from 200kms away at an Optus store in the centre of Sydney and we had hundreds of customers driving in location in Bathurst.”

Watch the 60″ film below:

https://www.youtube.com/watch?v=hwy9R_oSqz0

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.


TAGGED: 5G, Bathurst 1000, Emotive, Lucio Ribeiro, Optus
Share
Andrew McKean
By Andrew McKean
Follow:
Andrew McKean is a financial journalist specialising in investment markets, financial advice, and superannuation.

Latest News

Misfits Media Reacts To Rampant Growth With Appointment Of Two Managing Partners
07/05/2026
From Sneaky Kisses To First Jobs: Scentre Group Says Westfield Gives Punters The Feels & Drives Better Performance For Brands
07/05/2026
A Drag Queen’s Top Cairns Crocodiles Picks
07/05/2026
TV Ratings (6/5/2026): Stories Of Women’s Sport Soar For Nine
07/05/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?