oOh!media has promoted Nathan Robertson to the role of commercial director for South and Western Australia and elevated Bree Tassell to South Australian sales director.
Robertson has worked at oOh! for the past 15 years, including 13 years leading oOh!’s South Australian sales team. Throughout his tenure, he has played a central role in shaping oOh!’s presence in South Australia, drawing on deep market knowledge, strong customer relationships and a clear understanding of how Out of Home connects advertisers with local audiences.
He will now support commercial growth across both states and continue to guide asset strategy and commercial outcomes across SA and WA by working across oOh!’s commercial portfolio.
In a further leadership change, oOh! has promoted Tassell to South Australian sales director. Previously group sales leader, Tassell has been a key member of the Adelaide sales team for the past five years, known for her strong customer relationships, collaborative leadership style and deep understanding of the local industry.
“I’ve spent more than a decade working closely with South Australian advertisers, agencies, and government partners, and that local insight is something I’m looking forward to applying across both SA and WA. Each market has exciting development opportunities, and ensuring we have the right assets in the right locations is critical to delivering strong results for our customers,” said Robertson.
“I’m also delighted to see the evolution of Bree’s role. As an exceptional leader with more than 20 years’ experience, and someone who innately understands the SA market, we have a strong team ready for the next chapter. I’m excited to continue supporting our customers across both states and helping guide the commercial strategy that underpins our growth.”
“I’m thrilled to step into this role and continue leading a team I’m incredibly proud of. We have strong momentum in the market, deep relationships across the industry and a clear vision for how we continue to grow. I’m grateful for the support I’ve had from Robbo, and I’m looking forward to building on the foundations we’ve created together,” added Tassell.
The appointments come as oOh! progresses plans for five new large-format digital billboards across Adelaide, including a double-sided site. The expansion will grow oOh!’s footprint in high-growth areas, meeting increasing advertiser demand, and further strengthening its presence in South Australia.
