Outdoor advertising company oOh!media has expanded its digital network in South East Queensland with the launch of four new digital billboards in Brisbane’s Fortitude Valley, Toowong and Rocklea.
Located at the corner of McLachlan and Brunswick Streets, the Fortitude Valley site captures inbound traffic exiting the Story Bridge, providing brands with strong visibility among affluent inner-city audiences.
Positioned on Milton Road in Toowong, the second digital billboard reaches citybound travellers, providing strong visibility along a key commuter route between Mount Coot-tha and the Brisbane River and is in close proximity to major destinations including Suncorp Stadium.
Extending further west, a new digital billboard on the Ipswich Motorway at Rocklea to deliver scale among commuter and freight traffic.
Combined the four new sites generate more than 1.8 million impressions over a typical month, adding further scale to oOh!’s Queensland Billboard network, which now reaches 99 per cent of the metro population monthly.
“Brisbane remains a key growth market for both advertisers and oOh! and is an increasingly important city for brands looking to reach engaged and influential consumers,” said oOh!media chief revenue officer Mark Fairhurst.
“As Brisbane continues to grow and invest in major infrastructure ahead of the 2032 Olympic and Paralympic Games, demand for premium audience connections will only increase. These new digital billboards enhance our coverage across key audiences and create new opportunities for advertisers to connect with audiences at scale. Combined with our Brisbane Airport network and long-standing Brisbane City Council street furniture partnership, they further enhance our ability to deliver powerful audience reach across the city through a connected network of premium assets.”
