The Out of Home (OOH) industry has recorded net media revenue growth of 5.58 per cent in Q2 2026, according to the Outdoor Media Association.
Revenue for the quarter reached $385 million, up from an adjusted figure of $364 million during the same period in 2025.
Last year’s previously reported figures have been updated to reflect changes in the OMA membership.
Digital Out of Home (DOOH) accounts for 77.1 per cent of total revenue, an increase of 1.1 per cent on the same period last year.
Following the launch of MOVE in March, which has delivered more robust audience data for advertisers, and Australia’s success at the 2026 World Out of Home (WOO) Awards, Outdoor Media Association CEO Elizabeth McIntyre said the latest results reflected the industry’s continued evolution.
“Brands continue to invest in Out of Home because it consistently delivers results,” she said.
“The channel’s combination of scale, creativity, data and increasingly sophisticated measurement through MOVE makes it an essential part of today’s media spend.
“This growth reflects the outstanding work of our members and the industry’s ongoing investment in innovation, digital infrastructure and audience measurement.
“Our success at this year’s WOO Awards is also a powerful reminder that Australia is not only building one of the world’s strongest OOH markets but creating work that is starting conversations and being recognised among the best internationally.”
The global out of home industry is also experiencing growth. Earlier this week, WOO released figures estimating that global out of home spending will grow from AU$77.9 billion in 2025 to AU$81.06 billion in 2026.
