oOh! Provides Business & FY20 Trading Update

oOh! Provides Business & FY20 Trading Update

oOh!media has provided a business update, including an update on market and trading conditions.

Key findings include:

  • Strong recovery in key Out of Home audiences post COVID-19 lockdown
  • Significant revenue rebound in Q4; FY20 revenues anticipated between $420m-$430m
  • Rent abatements of approximately $54m contracted for FY20 as of 10 December 2020
  • Operating cost savings (excluding JobKeeper) in excess of $15m for FY20
  • FY20 Capital Expenditure anticipated to be below $20m
  • Net Debt anticipated to be between $120m and $130m at 31 December 2020
  • Focus on strong financial position maintained – debt facilities refinance to 2023

oOh!’s strategy through the COVID-19 pandemic has been to responsibly manage its operations by focusing on costs and strengthening its balance sheet.   Additionally oOh! refined its offer vis a vis the strength of its suburban and regional network and invested in key assets through the audience and advertising revenue challenge created by COVID-19.  This has positioned the Company to capitalise on the structural opportunities that Out of Home continues to benefit from as conditions improve.

Strong recovery in audiences leading to revenue improvements

Out of Home audiences are continuing to recover strongly in the Australian Road, Retail and Street Furniture formats following the easing of people movement lockdowns in May 2020  (excluding Victoria), November 2020 in Victoria, and New Zealand intermittently until early October 2020 .  As anticipated, the Airport, Rail and Office audience environments continue to be impacted in Q4.

In Australia, Road and Retail Out of Home audience volumes were tracking in late November at 87% of their 2019 levels, up from a low of approximately 50% in mid-April 2020 vs the prior corresponding period (pcp).  New Zealand is now at or above FY19 audience volumes.   Over this period SMI reported that total Australian advertising market spend improved from a decline of 44% in May to a 5% decline in October versus the pcp, and November and December are continuing to demonstrate this rebound trend.

Overall, oOh!’s Q3 revenues were approximately 43% behind the pcp in aggregate and have improved in Q4 to circa 28% – 34% behind the strong FY19 Q4. Performance has clearly been tracking towards 2019 levels in our largest revenue and audience reach formats of Road, Retail and Street Furniture as a function of audience restrictions being lifted:

  • In Q3, Australian Road, Retail, Street Furniture and New Zealand revenues declined by circa 31% vs the pcp. The more heavily impacted formats of Fly, Rail and Office declined by an approximate 86% vs the pcp.
  • Q4 is  stronger with Australian Road, Retail, Street Furniture and New Zealand revenues expected to represent an approximate 11% to 18% decline compared to  a very healthy Q4 in the pcp which saw share gains in Road and Street Furniture.  Fly, Rail and Office are anticipated to decline by approximately 84% vs the pcp in Q4 with audiences in these formats only expected to return meaningfully during CY21 despite improving performance from December 2020.
  • The Company expects a full year revenue range of between $420 million to $430 million, depending on how much volume of revenue oOh! continues to write into the last two weeks of December.

Continued cost discipline

oOh! remains disciplined on operational costs and capital expenditure whilst being appropriately positioned to benefit from the longer term structural growth in Out of Home markets. The Company has continued to deliver on the commitments provided earlier in the year.

JobKeeper eligibility

oOh! is eligible for continued support under the extended JobKeeper program from 28 September 2020 to 3 January 2020.  The Company expects to receive approximately $4 million in JobKeeper payments to partially offset employee costs for this period.

oOh! confirms that JobKeeper payments will be excluded from determination of any Short Term Incentive (STI) payments that may be applicable in FY20.  Any STI payments for FY20 will be made in equity.

Strong financial position maintained – debt facilities refinance

oOh! continues to focus on ensuring it maintains a strong balance sheet with financial flexibility to manage in current conditions while continuing to implement its strategic growth initiatives.   The Company expects net debt at 31 December 2020 to be between $120m and $130m.

The Company has signed a facility agreement to refinance its debt facilities with its lending syndicate (Refinance Facility) and continues to operate within its covenants. The key terms of the Refinance Facility include:

  • A total three year facility of $350m until December 2023
  • The gearing ratio requirements are consistent with oOh!’s prior facility
  • The fixed charge cover ratio will be tested on an annualised six month basis at December 2020 and an annualised nine month basis at March 2021 before returning to  last twelve month rolling basis from June 2021

As advised at the equity raising in March 2020, the Board has temporarily suspended dividends.  The Board will revisit this decision in future periods based on the prevailing market conditions and with the consent of the Company’s lenders.

Summary  – oOh! well positioned to leverage ongoing recovery

oOh! CEO Brendon Cook, said: “As the market leader in Out of Home across Australia and New Zealand,  oOh! is well positioned to leverage the ongoing recovery in audience growth and advertiser sentiment which is becoming increasingly evident.

“While Out of Home was clearly the most impacted media during the COVID-19 period from March to September, it is rebounding strongly.  Our strategy remains focused on capitalising on the positive key structural drivers of growth in Out of Home and leveraging our diverse product portfolio, backed by data, to deliver results for advertisers.

“We are proud of the role we have played during COVID-19, with our assets used to convey public health messaging across the country, helping keep Australians informed.

“I would also like to thank employees and other key stakeholders – our shareholders, banks, commercial partners and various governments – for their support during a very challenging Q2 and Q3,” he said.




Please login with linkedin to comment

oOh!Media

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]