Independent creative recruitment agency, No Sunday Blues and brand consultancy Gambol have launched WIP It Good, a content series to explore the art of account service.
It is set to be released on Monday June 8 and is hosted by Steph Graham and Camey O’Keefe. The context series aims to bring together candid conversations with experienced industry leaders to unpack the realities of agency life.
The initiative will roll out as an ongoing platform featuring an annual online content series, quarterly webinars and bi-annual industry events.
The first season includes eight episodes featuring nine guests from across agencies, brands and creative businesses. They will include leaders from Think HQ, Sunday Gravy, Leo Burnett Australia, Graffiti, By All Means, The Thrills, Fressko and the Department of Transport and Planning Victoria.
Topics explored throughout the season will include adland now vs then, motherhood and leadership in creative agencies, account service in experiential and integrated agencies, moving from agency to in-house marketing roles, creative’s perspective on working with strong account leaders, what clients value in agency partnerships and the transition from agency life to founding a business.
“Having started my career in Account Service and now working as a recruiter in advertising, we wanted to create a resource to celebrate the craft and support Suits across the different stages of their career,” said Graham.
“I’ve always believed Suits can be the biggest influence on the creative outcome. The ability to nurture the conditions for bold ideas to be bought and then make them happen takes real skill and we need to see more of it” added O’Keefe.
Through her recruitment work, Graham noticed account managers expressing similar frustrations, believing they were isolated in their experiences. At the same time, O’Keefe was hearing comparable themes through her coaching and leadership development work with agency talent.
Together, the pair created WIP It Good to make those conversations more visible, accessible and constructive for the wider industry.
The series was produced by Two Tractors.
