B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: No Ads (Yet) For The ABC Declares Its New Managing Director
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > No Ads (Yet) For The ABC Declares Its New Managing Director
Media

No Ads (Yet) For The ABC Declares Its New Managing Director

Staff Writers
Published on: 6th May 2016 at 9:19 AM
Staff Writers
Share
2 Min Read
SHARE

The ABC’s newly installed managing director Michelle Guthrie has ended speculation and all but ruled out advertising in the medium term at the public broadcaster.

Guthrie, who started in the role on Monday, appeared at her first Senate Estimates Committee yesterday and said the ABC couldn’t charge for content even if it wanted to.

The new MD said the ABC charter doesn’t allow for ads and that would need to be revisited first if it were to ever happen.

Guthrie also said there would be more job losses at the broadcaster after budget cuts were confirmed in Scott Morrison’s budget on Tuesday.

As per The Australian this morning, Gurthrie told the Senate Estimates Committee that her “understanding is that the provision of any ABC services, both on the broadcasting side, radio and digital doesn’t allow us to have a charge in either advertising or subscription services,” she said, before noting the ABC retained its corporate arm.

“I’m very conscious we need to look at licensing opportunities, particularly around digital.”

Guthrie joined the ABC with a strong mantra of expanding the broadcaster’s reach and adding more ethnic voices. “The ABC must extend our reach and relevance into areas in which we are under-represented,” she said.

The ABC had been criticised for being too metro-centric and ignoring regional viewers. When asked the question how she intended to deal with this issue Guthrie replied. “I hope you appreciate it very early days to give specific details of all of my plans.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, five by five, Modern Family
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?