Nine is reviewing 50 roles in its recently established broadcast and streaming division as part of an ongoing restructure.
This week the media company began consulting impacted staff across Channel 9, 9Now and Stan with the process to conclude at the end of the week.
The number of people leaving the business is likely to be less than 50 due to some being redeployed to other areas of the business. There are also vacant roles and expiring contracts for part of the review, the first under new streaming and broadcast boss Amanda Laing.
The restructure is part of an effort to reduce duplication and create efficiencies as teams within Channel 9, 9Now and Stan are brought closer together.
In January, Nine restructured its business to break down the operating silos that had existed under the regime of previous chief executive Mike Sneesby, who left in 2024.
Sneesby, who was CEO of Stan before being elevated into the Nine hot set, kept Stan operating as a separate business within Nine; their team only moved into Nine’s offices at North Sydney late last year.
Laing was hired in January to oversee a new streaming and broadcast division, hired a new leadership team in June, and is now streamlining the division and looking for cost savings.
“We have today commenced consultation with some team members, whose roles within Nine’s Streaming and Broadcast division are impacted by our new operating model,” a Nine spokesperson said.
“The new operating model formally brings together teams across Stan, Channel 9 and 9Now. It is designed to reduce duplication, drive greater collaboration and deliver commercial growth for Nine, while working to offset the challenging external advertising market.
“Our primary focus during the consultation is supporting these team members through access to our employee wellbeing provider, as well as exploring redeployment opportunities within the broader Nine Group.”
The restructure arrives at a time when Nine has had to increase the scale of its cost out program from $90 million to $100 million over the 2026 and 2027 financial years.
At last week’s AGM, outgoing Nine chair Catherine West said that TV advertising revenues were down 5-9 per cent in September and October. Rivals Seven West Media and oOh!Media also noted a softer than expected advertising market in trading updates.
