Nine is set to bring back its regional news bulletins in half-hour formats after suspending the bulletins amid COVID-19.
Earlier this year in the wake of the pandemic, Nine replaced its regional news bulletins with metro bulletins during the initial months of the crisis.
B&T understands there will be redundancies as a result of the changes – around a dozen positions – however larger cuts have been able to be avoided thanks to the help of the government’s recent regional funding.
Managing director of Nine QLD & Nine Northern NSW Kylie Blucher flagged the changes to the current structure of Nine’s regional news broadcasts in regional Queensland, Southern New South Wales and regional Victoria in an email to staff.
She wrote: “For the past three years, Nine has produced a one-hour bulletin under the brand of Nine News for the Southern Cross Austereo (SCA) regional television markets across the aforementioned regions.
“In the wake of COVID-19, we then moved to statewide bulletins where we recorded no detrimental shifts in audience ratings during that time compared to last year.
“With that as a foundation, we have come to the decision to restructure our bulletins permanently for our regional audiences.
Blucher said she was “conscious of the impact of [the] restructure” and how it will impact individual people.
She added: “However, the unprecedented advertising and economic downturn has prompted a review of the functional effectiveness while ensuring our bulletins remain commercially sustainable.”
The new format will commence from Monday August 10 and will see a local bulletin air each day, Monday to Friday, at 5.30pm for half-an-hour and lead directly into the state-based metro bulletin at 6pm.
Blucher said the restructure will not only offer Nine’s regional media partner SCA local news content but also protect the well-rating metro news bulletin nightly at 6pm. She added Nine will continue to service its SCA license obligations for regional Australia.
Daily news updates will also be produced in support of the regional news supplementing the daily bulletins.
Blucher also flagged redundancies to the tune of around a dozen.
“Regrettably, this change will have an impact on some of our staff – and in total we expect a little over a dozen roles to be impacted – in these regional markets and we are in the process of pursuing alternate opportunities across the business, where possible, for those individuals impacted.”
Please login with linkedin to commentNine
Foxtel Media has announced four new offerings to provide advertisers expertise in more targeted, dynamic media delivery as part of a realignment towards digital. The new offerings are Foxtel Xplore Audience targeting on Kayo, addressable audience targeting on Foxtel Go, the ability to target in-venue viewers on Fox Venues, and a new Dynamic Trading Platform. […]
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]
Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement. You can read the report in full here. The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per […]
Social relations agency, Haystac, part of the BWM Dentsu Group, has been appointed PR agency for Dairy Australia following a competitive pitch. As the national services body for the dairy industry, Dairy Australia supports the profitability and sustainability of dairy farming and its role in producing quality, nutritious food, while committing to the care of […]
While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]