Nine Appoints Karen Madden As Group Marketing Director

Karen Madden, General Manager Trade Marketing & Creative Services
Picture: Justin Lloyd

Nine has announced the appointment of marketer Karen Madden (pictured above) to the role of group marketing director to lead its integrated marketing efforts across both TV and digital.

The newly-created role is part of a restructure of Nine’s marketing operations that will see Madden take responsibility for growing the company’s consumer audience across multiple platforms by optimising and integrating its total marketing activities.

Commencing the new role in November, Madden will report directly to Nine’s director of TV, Michael Healy, and work closely with the company’s executive team.

Madden is currently the general manager of trade marketing and media services at News Corp Australia, and has also held senior marketing positions at Woolworths, Goodman Fielder and Coles.

Nine CEO Hugh Marks said Madden’s appointment reinforces the company’s focus on creating compelling content and connecting with audiences across all of its distribution platforms.

“As the Nine business continues to evolve, we felt it important to evolve our approach and centralise the focus of all our marketing activities to increase the effectiveness with which we communicate with our audiences,” he said.

Madden said she was delighted to be taking up the new role.

“Nine has worked hard across both television and digital to be one of the top media companies in Australia, so it’s a really exciting time to join the business,” she said.

Marks noted that Madden’s appointment means Alex Parsons will now become more focused on the growth and expansion opportunities across Nine as chief digital officer.

“Our digital business is an incredibly important growth engine, and under Alex it has been hitting and continues to hit important home runs,” he said.

“The new structure allows Alex to increase our focus both on growing our digital businesses and also driving the development of strategic assets such as 9Now and, as well as our future technology and data offerings.”

Please login with linkedin to comment

brand expression Karen Madden

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]