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Reading: B&T Newsletter — 24 September 2026
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B&T > Newsletter Editions > B&T Newsletter — 24 September 2026

B&T Newsletter — 24 September 2026

Published on: 24th September 2026 at 9:00 AM
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4 Min Read

Why Rugby League Guru Is The First Creator To Sponsor An International League Team

The "honorary Toko" won't be taking a hit-up but will be joining the boys in eating a lot of horse.

Marriage Of Screens & Marketing Takes Centre Stage As Cairns Crocodiles’ Film & Screen Track Returns

Film and marketing to tie the knot in Cairns. No word on the prenup's details however.

Why Do We Spend On Social? Because Australians Choose To Spend Time There: Omnicom’s Kristiaan Kroon

Say what you want about the lack of investment in Aussie media, dancing cat videos make for compelling viewing.

Amanda Laing Out At Nine

Amanda Laing finds herself once again walking out of the Nine office for the last time.

YouTube’s AI Custom Feeds Could Make Audience Discovery A ‘Bigger Challenge’ For Advertisers

YouTube's going to ask you what you want to watch. Which is polite of them.

AI Has Changed The Marketing & Media Landscape; Don’t Fall For The Myth That Productivity Equals Creativity

Productivity is not creativity, writes this pro. Something we tell our editor every day.

Reddit ‘Very Cautious’ About Increasing Ad Load As It Pushes Further Into Australian Ad Market

Reddit says it's being cautious. Something B&T is implored to do when we sit down at the brickie's laptop.

Former WA Premier Mark McGowan Set For Southern Cross Media Board Role

McGowan to get board role at SCA. Hopes it will be slightly easier than managing COVID.

Beats Has Kendall Jenner Seeing Double, Triple & Then Some In Bizarre New Spot

After ending racism in her previous advertising work, Kendall Jenner opts for the absurd.

Guardian’s Danika Johnston Steps Into MD Role Following Rebecca Costello’s Departure

After refreshing her memory on Marx and Engels, Johnson steps into the top job at The Guardian.

Bastion Lands BP Social Account Across Australia And New Zealand

Audible groans from Bastion office as staff realise it's Wild Bean Cafe coffee from here on in.

The Media Store Re-enrols With RMIT Following Competitive Pitch

The Media Store swots up following RMIT retention.

Why Havas Red’s Stuart Hood ‘Stepped Away From Agency Life’ To Build Unbriefed

Stuart says he won't be hoodwinking anyone with his new venture.

Melbourne Confidential: Lucinda Hodgson

After promising not to discuss coffee, Lucinda Hodgson becomes the latest Melburnian to appear in B&T.

Blundstone Gets Down & Dirty In Latest Instalment Of ‘Well Worn’ Via Thinkerbell

Do you like RM Williams but have actually stepped foot on a farm? Consider a pair of Blundstones.

Health NZ Leads Nationwide Pushback Against Meth With ‘F. Meth’ Via VML Wellington, AWE

Say what you want about meth, this is a campaign to get your teeth into.

TV Ratings (23/09/2026): The Block’s Latest Drama Is Rooted In An Olive Tree

The only way to solve an olive tree issue is by extending an olive branch.

Victorian Labor Pledges Local Music Mandate For Government Ads

The Veronicas seethe as they'll no longer be allowed to feature in Vic gov ads.

Ogilvy Brasil’s Cleber de Almeida Takes On Aussie Role As Social Strategy Director

de Almeida says he's ready to bring some Joga Bonito flair to Ogilvy Australia.

Apparent Deepens WSU Ties With New Design Program Partnership

Good work from Apparent here.

JCDecaux Adds 2 Digital Overpass Sites To Melbourne’s Nepean Highway

Not one, but two(!) new digital billboards are coming to Melbourne.


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