B&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • Melbourne Confidential
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • ABC
  • Nine
  • SBS
  • Channel 10
  • Channel 9
  • channel 7
  • Seven
  • Thinkerbell
  • B&T Agency Scorecards
  • WPP Media
  • Publicis Groupe
  • TikTok
  • Meta
  • Are Media
  • Women In Media Awards 2026
  • Partner content
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: Apparent Deepens WSU Ties With New Design Program Partnership
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Agencies > Apparent Deepens WSU Ties With New Design Program Partnership
Agencies

Apparent Deepens WSU Ties With New Design Program Partnership

Staff Writers
Published on: 24th September 2026 at 9:13 AM
Edited by Staff Writers
Share
2 Min Read
Khushi Mali.

Apparent has expanded its partnership with Western Sydney University (WSU), becoming an industry partner of the university’s new design program through a 12-month ‘Sponsor a Subject’ partnership in 2027.

The partnership builds on a relationship between Apparent and the WSU design team that began in 2023 through internships, mentoring, portfolio reviews, industry panels and other collaborations. Since 2023, Apparent has provided placements for 13 WSU design students, alongside contributing to portfolio and assessment programs.

One of those students, Khushi Mali, has since progressed from industry work experience to a full-time role at Apparent as a visual designer.

“The course gave me a strong understanding of what it would be like to work in the industry, but getting the opportunity to experience it firsthand through my placement at Apparent was invaluable. I loved the experience, and it gave me the confidence to know that this was where I wanted to be. Now working at Apparent as a visual designer, it honestly feels like a dream come true,” said Mali.

Throughout 2027, Apparent’s team will work with students and educators through mentoring, industry sessions, portfolio development and other opportunities. The program is designed to help students understand the realities of creative work and build the skills, confidence and connections they need to take their first steps into the industry.

“Working with WSU over the past few years has been incredibly rewarding. We’ve seen firsthand how valuable it is for students to have meaningful exposure to the industry while they’re studying, so becoming a formal partner of the new design program felt like a really natural next step for us. We’re excited to work more closely with the students and the WSU team throughout 2027,” said Apparent managing director Suzy Smiley.

“Our students who work with the Apparent team are at an immediate advantage over their peers. Apparent provides them with authentic experiences that evolve into real-world successes,” said WSU industry engagement lead (design) Dan Johnston.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
Add B&T as a preferred source on Google

Related posts:

  1. Guy Rintoul Joins Digital Marketing Agency Shout
  2. M+C Saatchi Appoints Karen Boswell Global Chief Transformation Officer
  3. How Howatson+Company’s Richard Shaw Plans To Empower The Agency’s Creatives
  4. Ogilvy Brasil’s Cleber de Almeida Takes On Aussie Role As Social Strategy Director

TAGGED: Apparent, western sydney university
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

AI Has Changed The Marketing & Media Landscape; Don’t Fall For The Myth That Productivity Equals Creativity
24/09/2026
JCDecaux Adds 2 Digital Overpass Sites To Melbourne’s Nepean Highway
24/09/2026
Former WA Premier Mark McGowan Set For Southern Cross Media Board Role
24/09/2026
Melbourne Confidential: Lucinda Hodgson
24/09/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?