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Reading: B&T Newsletter — 23 September 2026
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B&T > Newsletter Editions > B&T Newsletter — 23 September 2026

B&T Newsletter — 23 September 2026

Published on: 23rd September 2026 at 9:00 AM
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4 Min Read

Cairns Crocodiles Returns For 2027 With New New Look, Refreshed Advisory Board & Ambassador Program

Despite Bob Katter still not returning our calls, B&T readies the Akubra and Tommy Bahama shirt as Cairns Crocodiles returns!

CMOs To Watch, Presented By Zenith: Jaguar Land Rover’s Gavin Merriman Puts his Foot Down On Brand-Led Marketing

JLR's Merriman goes full throttle on brand. Says he's purring with the results.

Cairns Crocodiles Awards 2027 Opens For Entries!

The Cairns Crocodiles Awards is back with even more bite!

ŌURA, Grab & IKEA Leaders Among First Cairns Crocodiles 2027 Speakers

What do sleep tech and sunscreen have in common? You’ll need both after three days at Crocs.

WPP Media Tops COMvergence New Biz Rankings, Publicis Aces Net New Wins

B&T breaks out the abacus to do some sums here. If we've got any wrong please remember we're journalists, not accountants.

‘Nick Winning Was Inevitable’: How Nike Turned AFL’s Brownlow Medal Into A Marketing Campaign

Nike had an early crow on this Magpie winning the award.

WPP Media Bags DoorDash’s Global Account, Extending Wavemaker’s Remit

B&T believes there is only one appropriate way to celebrate the win…

McLaren Returns To Kiwi Heritage With Pared-Back Brand Identity

Supercar maker McLaren does what Jaguar couldn't and launches non-ridiculous rebrand.

IAB Knuckles Down On Agentic Media Buying With New Industry Standard

This sounds far too complicated for our little brains to handle.

Publishers Are Solving For A Specification No One Published

This piece is incredibly important. Even if it's far too complex for B&T's monkey brain to understand.

Esky Signs Swans Star Charlie Curnow For Summer Relaunch

Esky sensibly avoids signing Isaac Heeney as a new brand ambassador, signing Curnow instead.

TV Ratings (22/09/2026): First Daters Realise They’re Neighbours

However, this bloke appears to live nowhere near a good barber.

ABC Kids Celebrates Auslan Bluey Episodes With New Campaign Via Leo Australia

There's one major benefit to sign-langage Bluey – the theme song won't get stuck in your head.

‘Means A Great Deal To Me’: Robert Irwin Takes Centre Stage In New Qantas Campaign

Robert Irwin manages to keep his pants on in this new ad.

Racing Victoria Goes Behind The Scenes Of Jockey Life In M+C Saatchi’s New Campaign

M+C dives into jockeys' lives. Discovers they tend to be short stories.

Paper Moose Cracks Open ‘Super Fresh’ Campaign For Young Henrys’ New Japanese Lager

If Young Henrys want to put the new lager up to the ultimate test, please send it our way.

NOVA Gives Aussies Access To NZ Radio Brands Through Partnership With MediaWorks

Want to hear what's going on over the Ditch? You're in luck. Though you're also almost certainly alone.

Agent99 Adds Délidoor & Lucia Roche Estate To The Menu

Agent99 tucks into two new clients.

Kill Boring Dead Adds SavourLife & Toscano To SunRice Roster

Kill Boring Dead faces growing rap sheet as it adds two new clients.

Wildstone Secures Sydney Olympic Park Outdoor Media Portfolio With $4M Upgrade

Wildstone secures Sydney Olympic Park contract, just in time for the Brisbane Olympics.

JOLT Adds Two Group Sales Managers To Sydney Team

Jolt kicks into gear with two new hires.


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