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B&T > Newsletter Editions > B&T Newsletter — 16 September 2026

B&T Newsletter — 16 September 2026

Published on: 16th September 2026 at 9:00 AM
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4 Min Read

Meet The Brains Behind The Best Campaigns: It’s B&T’s Best Of The Best Media Agency Strategists!

There are sharp knives in the shed and then there are these 10. All of whom appear to be diamond-tipped.

Chris Freel Set To Depart MiQ

We Freel for MiQ. It lost one of the good ones.

YouTube’s Shoppable Products A Boon For Retail Clients As It Shows ‘Rather Than Tells’ About Creator Benefits

YouTube turns up the ring light for revamped creator-focused Festival upfront.

Melissa Fein To Set Sail For US, Sam Geer To Helm Accenture Song’s ANZ Media Business

Fein's set to head to New York. Says she's already practicing the "Hey, I'm walking over here!" refrain.

Sydney Sweeney & The Question We Should Be Asking

For further proof nothing's ever 'just sports', see the Calciopoli scandal, sandpaper gate or Maradona's gak-filled footballs.

Erik de Roos To Exit South Australian Tourism Commission After 5 Years As CMO

Erik de Roos heads for the door at SATC. But not before taking several bottles of Barossa shiraz with him.

Former Kitchen Warehouse Marketing Chief Simon Lamplough Named 303 Perth CEO Following Marketforce Acquisition

It's all happening over in Perth. Save its NRL team, of course.

WPP Media Names Matt Scotton As First Chief Innovation Officer

In honour of new innovation role, Scotton decides to get one of those weird electric unicycle things for his commute.

Erik Heller Appointed CEO Of Ipsos Australia, Simon Wake Moves To APAC Role

Ipsos rings the changes. And presumably prepares for a massive combined welcome and leaving drinks.

Gazette Names Frank Masterson Commercial Director

Extra, extra! Masterson heads to Gazette.

How Not to Become AI Meatware

Have you switched off your brain in favour of Claude or ChatGPT? Here's your guide to kickstarting it.

TV Ratings (15/9/2026): Drama Away From The Renovations Dominates The Block

Disclaimer: This isn't a photo of the sink at Chez B&T. It's like an operating theatre in our office.

Melbourne Park Hits Play On First Campaign Since Launching ‘Where We Play’ Platform Via Town Square

Did we run this story in the hope of getting Aus Open tickets? You will never know.

Wagetap Reveals Rebrand With Campaign Starring A Blue Hand Via Supersolid

Is it blue or purple? Or do we need our eyes tested?

Lipton Takes Over Manly Fast Ferry To Launch Sparkling Ice Tea Range Via Akcelo

We get irritated when someone breathes too loudly on our commute. But different strokes and all that.

Dodo Hits The Road In New Campaign ‘Dodo Goes Mobile’ Via ATime&Place

Here's hoping that Dodo doesn't in fact, go the way of the dodo after hitting the road.

Orange Line Adds Five Global Accounts, Including Supermetrics APAC Search Remit

Orange Line scores five clients. Sensibly avoids white lines to celebrate.

Kayo Sports & McDonald’s Team Up To Bring Premium Sport To MyMacca’s Rewards

B&T looks forward to slobbing out on the sofa, Big Mac in hand, while we criticise professional athletes.

Former Clems, M+C, McCann Execs Rhian Mason & Elly Brand Launch ‘Culture Consultancy’ REALMS

New culture consultancy launches, and there are no wire-rimmed glasses or berets in sight.

Mediaocean AI Ventures Launches To Scale Next Generation Of AI Startups Across Advertising 

Mediaocean launches AI ventures arm. Doesn't say whether it's happy to accept AI-generated pitch decks, however.


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