News Corp Australasia executive chairman Michael Miller has confirmed the publishing giant has begun negotiations with Google and Facebook around fresh subscriptions to its online content and improved search results.
Speaking to The Australian, Miller said News Corp was now having more productive conversations globally with both digital powerhouses around the removal of “first click free” programs, as well as creating a subscription platform with Facebook.
“Those conversations are a few weeks old now,” he said. “We are glad to be at the table having those conversations which are industry solutions.”
Miller’s comments come after News Corp CEO Robert Thomson revealed last month that the company was in “advanced” discussions with Facebook over online content subscriptions.
The resulting deal could involve bundling subscription content around topics such as sport and business, according to Sky News.
Miller’s comments also coincide with his address yesterday to the Melbourne Press Club, in which he noted that Google and Facebook dominate the new advertising landscape, accounting for 85 per cent of new digital revenues over the past year.
News Corp’s executive chairman also used his address to criticise media organisations for giving “unique journalism” away for free to both consumers and new competitors such as Google and Facebook.
“It is a cruel irony that here we are, organisations who invest in journalism and support the creation of unique, local content for Australian audiences, in the fight of our lives against international players – who, despite their scale, lack our local commitment, influence and impact,” Miller said.
However, Miller also slammed Aussie media organisations for their lack of investment in local content.
“While we can justifiably blame technology, society’s changes, piracy, global players, government and legislation for our current dire state, we must assume some of the blame ourselves,” he said.
“The fact is less is being invested in Australian content across all mediums, and the challenge of producing great content is harder to meet.
“We are primarily domestically-oriented, focused on our traditional competitive share rather than investing regionally for growth; while at the same time, reducing the marketing and promotion of our brands and our talent.”
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]