MOVE, the new audience measurement tool for Out-of-home (OOH) will be live from Monday, March 9, 2026.
Outdoor Media Association (OMA) media owner members and media agency MOVE license holders can book new campaigns using MOVE data from this date.
The official transition to MOVE will then be effective as of Monday, March, 16, 2026—with MOVE becoming OOH’s united currency and the only industry standard for campaign planning, buying and reporting moving forward.
MOVE has been built by the OMA collaboratively with rigorous oversight and is fully backed by its members, the OOH industry, Media Federation of Australia (MFA) and its Outdoor Futures Council (OFC).
“MOVE is a testament to what can be achieved through industry collaboration and a unified determination to achieve the benchmark standard for media channel planning,” said Outdoor Media Association and MOVE CEO, Elizabeth McIntyre.
“I can’t wait for media owners and buyers to have official access to the platform on March 9, begin planning new campaigns and gaining unprecedented levels of insight and measurement for their clients.”
Media owners and agencies that have not yet registered for MOVE are strongly encouraged to do so ahead of the live date, with new campaigns not able to be booked on MOVE’s previous iteration, MOVE 1.5, after March 16.
