The Monkeys has been appointed creative agency for Holden SUV after a competitive pitch.
The agency, which was recently acquired by business consultancy firm Accenture, appear to be going from strength to strength with an insider telling B&T the agency had won the last of its six (as yet unnamed) pitches.
Other agencies in the running for the Holden business included Publicis and Adam Ferrier’s new agency Thinkerbell.
Holden appeared to be ramping up its marketing following the closure of its South Australian plants. All of its new models will be sourced from the US or rebadged under contra deals.
The first edition to its SUV range will be the Holden Equinox (in main picture), a rebadged Chevrolet from the States and is due in the Aussie market place in late 2017.
AJF Partnership will remain as Holden’s retained creative agency and will be working across multiple other carlines and retail programs.
“We are excited to work closely with The Monkeys to launch this all new SUV to the Australian market,” said Mark Harland, Holden’s executive director of marketing.
