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Reading: The Monkeys Wins Creative Pitch For Holden’s Equinox SUV
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B&T > Advertising > The Monkeys Wins Creative Pitch For Holden’s Equinox SUV
Advertising

The Monkeys Wins Creative Pitch For Holden’s Equinox SUV

Staff Writers
Published on: 9th August 2017 at 12:32 PM
Staff Writers
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The Monkeys has been appointed creative agency for Holden SUV after a competitive pitch.

The agency, which was recently acquired by business consultancy firm Accenture, appear to be going from strength to strength with an insider telling B&T the agency had won the last of its six (as yet unnamed) pitches.

Other agencies in the running for the Holden business included Publicis and Adam Ferrier’s new agency Thinkerbell.

Holden appeared to be ramping up its marketing following the closure of its South Australian plants. All of its new models will be sourced from the US or rebadged under contra deals.

The first edition to its SUV range will be the Holden Equinox (in main picture), a rebadged Chevrolet from the States and is due in the Aussie market place in late 2017.

AJF Partnership will remain as Holden’s retained creative agency and will be working across multiple other carlines and retail programs.

“We are excited to work closely with The Monkeys to launch this all new SUV to the Australian market,” said Mark Harland, Holden’s executive director of marketing.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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