The Monkeys Wins Creative Pitch For Holden’s Equinox SUV

The Monkeys Wins Creative Pitch For Holden’s Equinox SUV

The Monkeys has been appointed creative agency for Holden SUV after a competitive pitch.

The agency, which was recently acquired by business consultancy firm Accenture, appear to be going from strength to strength with an insider telling B&T the agency had won the last of its six (as yet unnamed) pitches.

Other agencies in the running for the Holden business included Publicis and Adam Ferrier’s new agency Thinkerbell.

Holden appeared to be ramping up its marketing following the closure of its South Australian plants. All of its new models will be sourced from the US or rebadged under contra deals.

The first edition to its SUV range will be the Holden Equinox (in main picture), a rebadged Chevrolet from the States and is due in the Aussie market place in late 2017.

AJF Partnership will remain as Holden’s retained creative agency and will be working across multiple other carlines and retail programs.

“We are excited to work closely with The Monkeys to launch this all new SUV to the Australian market,” said Mark Harland, Holden’s executive director of marketing.




Please login with linkedin to comment

Advertising Standards Bureau Anytime Vision Cadbury

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]